Sensis Bureau » Social CRM http://www.sensisbureau.com Sensis Bureau Thu, 25 Aug 2011 16:45:56 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Social CRM and @MCHammer http://www.sensisbureau.com/2010/03/social-crm-and-mchammer/ http://www.sensisbureau.com/2010/03/social-crm-and-mchammer/#comments Thu, 04 Mar 2010 00:49:57 +0000 Danny http://www.sensisbureau.com/?p=407 Last Friday, I spoke on a panel at the Wharton Business Technology Conference on customer relationship management (CRM) and analytics.  Preparing for the panel got me really fired up for social CRM and reminded me how social media is spreading throughout the enterprise.  I’m going to have more posts on social CRM in the coming months, so if you have a specific issue you would like to have discussed, leave a message in the comments and I’ll see if we can get to it.

In the mean time, the godfather of social CRM is Paul Greenberg.  To get yourself up to speed on the basics, you should read his two posts on his CRM Forecast 2010.  The posts are here at Part I and Part II.

Another cool thing about Wharton BizTech, was that I got to meet MC Hammer, who was the morning keynote speaker.  He is surprisingly sharp when it comes to speaking about social media and the future of marketing, and has a pretty amazing fanbase on Twitter.  Follow him at @MCHammer.

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