Posts Tagged ‘Mobile’

OMMA Mobile, LA

Thursday, November 6th, 2008

I recently attended OMMA Mobile here in LA where it was very interesting to hear mobile marketing experts share their experience in the industry as well as case studies. I would say that the conference focused on the challenges as well as the opportunities for mobile marketing, and precisely because there are challenges some keynote [...]

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Going Mobile

Thursday, August 21st, 2008

What would make you sign-up for a mobile alert of some sort? Would it be a coupon, a free anything, or more text messages? Typically coupons and giveaways offer the greatest value to consumers, but if an advertiser only has content/messages to offer, they better be high-quality and highly relevant to its audience. Opting-out of SMS [...]

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