Account Planners and Digital Strategists
Will Account Planners and Digital Strategist become one? That’s a question I think about all the time…
Welcome to the new look SensisBureau.com!
It’s been long overdue, but we’re finally here – the new look SensisBureau.com blog has arrived! We hope that our new look and layout will make the site easier to navigate, search, and comment on (and we definitely encourage your comments and feedback!) Stay tuned as we begin rolling out new blog posts on the [...]
The Twitter Land Grab
I have a new post up over at ThinkMulticultural about the land grab for Twitter handles and how one newspaper is making use of it. Check it out here: http://www.thinkmulticultural.com/2009/11/05/twitter-land-grab/
Sensis Halloween Pumpkin Carving Contest
Below are the entries for the 1st annual Sensis Halloween Pumpkin Carving Contest. Who do you think won? Click through to find out the answer!
WhiteHouse.gov goes open source with Drupal CMS
If you haven’t heard or noticed, the White House Web site – www.whitehouse.gov – has switched from a proprietary back-end Content Management System (CMS) to an open source platform built using Drupal.
the transformative power of digital communications
the difference between 20th and 21st century communications
Using Web 2.0 Strategies in Health Care Marketing: Part 2
Using Web 2.0 Strategies in Health Care Marketing
Youth Activism Again Obesity – “Engaging teens when everything is against you”
Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.” The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing. I just published an article for MediaPost’s EngageTeens column on [...]
Using Web 2.0 Strategies in Health Care Marketing: A 3-part blog series
PART 1 – Using Web 2.0 Strategies in Health Care Marketing: The Web 2.0 Opportunity Static Web sites are no longer enough to build lasting relationships with your customer base. Web 2.0 and the growth of social media have created valuable tools for health care organizations to successfully reach their target audience in meaningful ways [...]
The Sensis Take: 10/2 Edition
How Brands Can Build a Successful App Strategy: 12 Lessons From Benjamin Moore, Bank of America, Kraft and Others Last week’s Apps for Brands event in New York gathered some top marketers to talk about best practices in developing a mobile app strategy. The Sensis Take: The marketing of an app is fundamentally the same [...]
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