Sensis Halloween Pumpkin Carving Contest
Below are the entries for the 1st annual Sensis Halloween Pumpkin Carving Contest. Who do you think won? Click through to find out the answer!
WhiteHouse.gov goes open source with Drupal CMS
If you haven’t heard or noticed, the White House Web site – www.whitehouse.gov – has switched from a proprietary back-end Content Management System (CMS) to an open source platform built using Drupal.
the transformative power of digital communications
the difference between 20th and 21st century communications
Using Web 2.0 Strategies in Health Care Marketing: Part 2
Using Web 2.0 Strategies in Health Care Marketing
Youth Activism Again Obesity – “Engaging teens when everything is against you”
Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.”
The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing.
I just published an article for MediaPost’s EngageTeens column on the approach [...]
Using Web 2.0 Strategies in Health Care Marketing: A 3-part blog series
PART 1 – Using Web 2.0 Strategies in Health Care Marketing: The Web 2.0 Opportunity
Static Web sites are no longer enough to build lasting relationships with your customer base. Web 2.0 and the growth of social media have created valuable tools for health care organizations to successfully reach their target audience in meaningful ways that [...]
The Sensis Take: 10/2 Edition
How Brands Can Build a Successful App Strategy: 12 Lessons From Benjamin Moore, Bank of America, Kraft and Others
Last week’s Apps for Brands event in New York gathered some top marketers to talk about best practices in developing a mobile app strategy.
The Sensis Take: The marketing of an app is fundamentally the same as the [...]
What does a $9 million Web site look like?
So the much maligned Recovery.gov Web site went live on 9/28 to mostly positive reviews.
The new site provide a lot of information in very engaging formats, including an interactive map and variety of reporting tools on how the Recovery Act money is being spent. It’s also a clean, organized and highly usable Web site. Federal [...]
Applying engagement to developing good online ads
It seems like everyone in interactive advertising throws the term “engagement” around quite freely. While most may understand what engagement means (check out my deep dive into the concept on MediaPost), I think there is a big disconnect when it comes to actually making digital ads engaging.
We recently had a long back and forth discussion [...]
The Sensis Take 9/16 Edition
Killer Facebook Fan Pages: 5 Inspiring Case Studies
While the ability to make a Facebook page is incredibly simple, knowing how to engage your audience takes a little more savvy. Here’s a list that details how five of the best Facebook fan pages have accomplished that feat.
Key Takeaways: In addition to providing a forum around which [...]
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