Youth Activism Again Obesity – “Engaging teens when everything is against you”
Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.”
The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing.
I just published an article for MediaPost’s EngageTeens column on the approach [...]
Using Web 2.0 Strategies in Health Care Marketing: A 3-part blog series
PART 1 – Using Web 2.0 Strategies in Health Care Marketing: The Web 2.0 Opportunity
Static Web sites are no longer enough to build lasting relationships with your customer base. Web 2.0 and the growth of social media have created valuable tools for health care organizations to successfully reach their target audience in meaningful ways that [...]
The Sensis Take: 10/2 Edition
How Brands Can Build a Successful App Strategy: 12 Lessons From Benjamin Moore, Bank of America, Kraft and Others
Last week’s Apps for Brands event in New York gathered some top marketers to talk about best practices in developing a mobile app strategy.
The Sensis Take: The marketing of an app is fundamentally the same as the [...]
What does a $9 million Web site look like?
So the much maligned Recovery.gov Web site went live on 9/28 to mostly positive reviews.
The new site provide a lot of information in very engaging formats, including an interactive map and variety of reporting tools on how the Recovery Act money is being spent. It’s also a clean, organized and highly usable Web site. Federal [...]
Applying engagement to developing good online ads
It seems like everyone in interactive advertising throws the term “engagement” around quite freely. While most may understand what engagement means (check out my deep dive into the concept on MediaPost), I think there is a big disconnect when it comes to actually making digital ads engaging.
We recently had a long back and forth discussion [...]
The Sensis Take 9/16 Edition
Killer Facebook Fan Pages: 5 Inspiring Case Studies
While the ability to make a Facebook page is incredibly simple, knowing how to engage your audience takes a little more savvy. Here’s a list that details how five of the best Facebook fan pages have accomplished that feat.
Key Takeaways: In addition to providing a forum around which [...]
The Sensis Take – 8/24 Edition
SoCo goes all Digital
The Sensis Take: We have been arguing that Digital shops will be the lead agencies in the future. While this exclusively digital media plan is this is certainly the most extreme example so far of ad dollars shifting to digital, it won’t be the last.
The keys to managing your Twitter talent
Key findings:
Your [...]
It’s all about engagement
I’ve been preaching for a while that the old, closed brand management model based on awareness, reach and frequency is dead. The shift to all things digital is rapidly changing the advertising business to a new paradigm – based on open brand stewardship, insights, impact and most of all ENGAGEMENT.
This same shift is [...]
Sensis named second fastest growing Hispanic-owned business in America!
We are very excited to announce that Sensis ranked No. 2 on Hispanic Business magazine’s list of fastest growing Hispanic-owned businesses and earned a spot [...]
Agencies need to find a happy middle-ground with their Web sites
Are ad agencies going too far with integrating social media into their Web sites? Maybe a happy medium is needed?
Select a blog post category below
- Accessibility (5)
- African American (2)
- APIs (0)
- Awards (2)
- Blogs (8)
- Content Management System (2)
- Digital Trends (4)
- Digitization of Offline Media (4)
- Disabled Market (1)
- E-commerce (1)
- Email (0)
- Emerging Media (6)
- Emerging Technology (1)
- Flash / Flex Technologies (1)
- Gaming (3)
- GLBT (0)
- Government 2.0 (7)
- Guerilla / Viral Marketing (2)
- Hispanic (7)
- Information Architecture (0)
- Metrics (3)
- Mobile (5)
- Online Banners (2)
- Online Entertainment (2)
- Online Recruiting (3)
- Online Video (4)
- Performance Media (4)
- Search Engine Marketing (3)
- Social Bookmarking (0)
- Social Marketing Online (2)
- Social Media (20)
- Social Networking (10)
- Third Party Applications (1)
- Uncategorized (19)
- User Experience (2)
- User Generated Content (5)
- User Interface Design (0)
- Virtual Worlds (6)
- Widgets (2)
- Youth Online (2)
See blog posts from the past
Find us on the web
