Fewer search consultants a good thing…
Adweek just published an article citing a significant drop in the number of agency reviews being handled by search consultants. For those of us running smaller agencies, this is welcome news. Search consultants have always been closely tied to the larger holding company-owned agencies, and infrequently invited smaller, more forward-thinking ad agencies. As they old [...]
Who owns social media?
While speaking at the Hispanic PR and Social Media Conference in Dallas, TX last month, I heard a lot of discussion around the question of what type of agency “owns” social media. With the conference heavily dominated by PR firms, a lot of opinions were on the side of PR agencies being the most equipped [...]
Advertising on Twitter
Twitter’s new ad platform creates a lot of opportunities and potential pitfalls.
Mobile App or Mobile Web site?
If you’re like a lot of our clients, you’ve probably had the itch to get into the mobile space, probably by launching your own iPhone app. While an iPhone app is very emotionally appealing to most people, in many cases starting with a mobile Web site makes more sense. John Arnold of Entrepreneur.com has written [...]
The Republicans, Darian, Me, and SXSW
If you are going to the SXSW Interactive Conference in Austin this week and next, come check out our panel “Digitally Rebranding the Republican Party.” Our panel will feature: Todd Van Etten, Republican National Committee Paris Dennard, Republican National Committee Darian Rafie, bep Interactive Danny Allen, Sensis The session will be on Monday, March 15, [...]
Social CRM and @MCHammer
Last Friday, I spoke on a panel at the Wharton Business Technology Conference on customer relationship management (CRM) and analytics. Preparing for the panel got me really fired up for social CRM and reminded me how social media is spreading throughout the enterprise. I’m going to have more posts on social CRM in the coming [...]
Higher expectations for digital?
Why do clients demand better and better results from their digital media programs, while continuing to invest significant resources in traditional media that they can’t track ROI off of?
Account Planners and Digital Strategists
Will Account Planners and Digital Strategist become one? That’s a question I think about all the time…
Welcome to the new look SensisBureau.com!
It’s been long overdue, but we’re finally here – the new look SensisBureau.com blog has arrived! We hope that our new look and layout will make the site easier to navigate, search, and comment on (and we definitely encourage your comments and feedback!) Stay tuned as we begin rolling out new blog posts on the [...]
The Twitter Land Grab
I have a new post up over at ThinkMulticultural about the land grab for Twitter handles and how one newspaper is making use of it. Check it out here: http://www.thinkmulticultural.com/2009/11/05/twitter-land-grab/
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