Your blog post has me laughing. Titles always frustrate me a little, but lately within the marketing world they (titles) have become even more elusive, in terms of concrete “permanent” definition. Just as the marketing/digital marketing/emarketing world continues to evolve, I’m going to allow my opinion to do the same thing; so with that said, today I believe the merger of the two is not feasible. In fact, I think at some point we’ll even see a splintering, if you will in terms of the title “digital strategist,” since digital encompasses so much. Is it possible within an agency to have a Director of Digital Strategy, with Manager titles of Channel Marketing Manager, eCommerce Web Strategy Manager, Manager of Ad Placement and PPC, etc? Heck Jose, for the first time in my twelve years in the employee search and placement business, due to technology, I feel like I need a crystal ball for developing functions/positions. Still laughing.

Good blog – take care.

I’d like to add that beside “patient communities”, there are other great opportunity that can be leveraged by brand for market research, brand development and influence like doctors community, nurse community.

You also can go “niche”. One of our agency client is monitoring drug efficiency in a specific community of people that are fighting cancer and mining un biaised feedback from that community.

Best