Comments for Sensis Bureau

Comment on Consolidation and evolution within the digital agency world by Jose Villa

Jose Villa — Thu, 25 Aug 2011 17:22:03 +0000

I see it as being both really. I think there is another trend coming that will affect this – more digitally savvy clients who understand the complexity of digital. Many of these “new clients” will see value in having digital specialist agencies, albeit integrated digital agencies. That being said, the mega-digital agencies will and are already starting to expand into traditional.

I guess at the end of the day, the big winners will be the big digital shops.

Comment on Consolidation and evolution within the digital agency world by Alfredo

Alfredo — Thu, 25 Aug 2011 16:56:50 +0000

Do you see this new breed as pure play integrated (search + display + social + content) or integrated with “traditional”?

Comment on No more Splash pages! by Richard Koffler

Richard Koffler — Wed, 22 Jun 2011 12:51:05 +0000

I’m with you. Even worse when they force you to click around to discover the links that take you to the inside pages.

Comment on Digital posers by Tweets that mention Digital posers | -- Topsy.com

Tweets that mention Digital posers | -- Topsy.com — Fri, 21 Jan 2011 22:32:06 +0000

[...] This post was mentioned on Twitter by Sensis, Danny Allen. Danny Allen said: RT @sensisagency: More on digital posers http://ht.ly/3I7wW #advertising [...]

Comment on Another reason you shouldn’t hire a Social Media Agency of Record by Sean Corcoran

Sean Corcoran — Tue, 05 Oct 2010 18:36:50 +0000

Hi Jose,

I couldn’t agree more. In fact, we have done a great deal of research on the use of social media in other parts of the organization including IT, HR,etc. We actually have a great deal of data on how IT is currently (and slowly) adopting internal collaboration tools. We’re also doing some researh on what we call “social maturity” – the changes an organizaiton must make to prepare for a world of empowered customers and employees. So all in all, we definitely agree it should be more than just marketing. I just happen to write my blog to marketers and had seen to many of them picking one agency to manage all of the brand or company’s social media.

Comment on Account Planners and Digital Strategists by jay

jay — Wed, 03 Mar 2010 00:41:41 +0000

Jose,

Your blog post has me laughing. Titles always frustrate me a little, but lately within the marketing world they (titles) have become even more elusive, in terms of concrete “permanent” definition. Just as the marketing/digital marketing/emarketing world continues to evolve, I’m going to allow my opinion to do the same thing; so with that said, today I believe the merger of the two is not feasible. In fact, I think at some point we’ll even see a splintering, if you will in terms of the title “digital strategist,” since digital encompasses so much. Is it possible within an agency to have a Director of Digital Strategy, with Manager titles of Channel Marketing Manager, eCommerce Web Strategy Manager, Manager of Ad Placement and PPC, etc? Heck Jose, for the first time in my twelve years in the employee search and placement business, due to technology, I feel like I need a crystal ball for developing functions/positions. Still laughing.

Good blog – take care.

Comment on WhiteHouse.gov goes open source with Drupal CMS by Karina Tweedell

Karina Tweedell — Sat, 14 Nov 2009 23:53:53 +0000

I like the quote by Phillips from the article you suggested above, “Open source is a great form of civic participation”. It’s not only good that the White House’s decision helps promote open source solutions, but also that regular people can now be more active comping up with new features for the website. It is almost as this step with Drupal makes our government’s website a little bit more democratic.

Comment on Using Web 2.0 Strategies in Health Care Marketing: Part 2 by dominic

dominic — Wed, 21 Oct 2009 19:30:27 +0000

Thanks for the article.

I’d like to add that beside “patient communities”, there are other great opportunity that can be leveraged by brand for market research, brand development and influence like doctors community, nurse community.

You also can go “niche”. One of our agency client is monitoring drug efficiency in a specific community of people that are fighting cancer and mining un biaised feedback from that community.

Best

Comment on What does a $9 million Web site look like? by Melissa Hart

Melissa Hart — Sun, 04 Oct 2009 04:11:38 +0000

In light of this, I find the red button in the top, right, corner labeled “Report Fraud, Waste & Abuse” on the Recovery.gov website particularly of interest.