Archive for the ‘Youth Online’ Category
Youth Activism Again Obesity – “Engaging teens when everything is against you”
Thursday, October 15th, 2009
Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.”
The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing.
I just published an article for MediaPost’s EngageTeens column on the approach [...]
Posted in Blogs, Emerging Media, Government 2.0, Guerilla / Viral Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online | No Comments »
Kids are going online fast!
Wednesday, July 8th, 2009
Kids 2-11 are going online in bigger and bigger numbers.
Read more
Posted in Online Entertainment, Online Video, Youth Online | No Comments »
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