Archive for the ‘Youth Online’ Category

Are views changing?

Mar27

Many new network TV shows and even advertising campaigns are featuring GLBTQ individuals in positive roles. Popular shows like Modern Family, The New Normal, Glee and others are championing this shift in perceptions.  In the case of Modern Family, one of the main couples on the show happens to be a same sex couple. And [...]

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Posted in Digital Trends, Emerging Media, GLBT, Search Engine Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online | No Comments

The Multicultural Future of Non-profits

Jul05

Philanthropic organizations, non-profits and public media – organizations that depend on charitable giving and donations by corporations, individuals, and other foundations are facing significant challenges. While most people are aware of the short-term struggles facing these organizations as a result of the economic downturn and cuts in government spending, most don’t realize they face a [...]

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Posted in Hispanic, Research, Social Media, Youth Online | No Comments

Sensis team speaking at SXSW Interactive

Mar07

Sensis team members from our LA and DC office will converge on Austin later this week to present at this weekend’s SXSW Interactive conference. President José Villa, Vice President Danny Allen and Director of Strategic Planning Dino Hainline will either give solo presentations or be part of a panel during the 19th annual festival, one [...]

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Posted in Digital Trends, Emerging Media, Emerging Technology, GLBT, Hispanic, Mobile, Research, Social Media, Social Networking, Youth Online | No Comments

Youth Activism Again Obesity – “Engaging teens when everything is against you”

Oct15

Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.” The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing. I just published an article for MediaPost’s EngageTeens column on [...]

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Posted in Blogs, Emerging Media, Government 2.0, Guerilla / Viral Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online | No Comments

Kids are going online fast!

Jul08

Kids 2-11 are going online in bigger and bigger numbers.

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Posted in Online Entertainment, Online Video, Youth Online | No Comments