Archive for the ‘Widgets’ Category

There are thousands of online widgets out there, some have succeeded but most have failed. You really need to think about whether your brand warrants building a widget for.  Unless it can drive engagement and add value to a consumer’s life, a widget is pointless. In my opinion, the minimum requirement for building a widget [...]

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It is becoming increasingly difficult to get people’s attention online so how should advertisers adjust to this new situation? First, let’s look at what they’re buying when they place an online ad. They are buying a piece of real estate on a Web page that’s essentially no more than a link to another Web site. [...]

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