Archive for the ‘Widgets’ Category

Don’t build a widget just for the sake of having one?

Wednesday, October 22nd, 2008

There are thousands of online widgets out there, some have succeeded but most have failed. You really need to think about whether your brand warrants building a widget for.  Unless it can drive engagement and add value to a consumer’s life, a widget is pointless. In my opinion, the minimum requirement for building a widget [...]

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Beyond Online Billboards

Tuesday, September 23rd, 2008

It is becoming increasingly difficult to get people’s attention online so how should advertisers adjust to this new situation? First, let’s look at what they’re buying when they place an online ad. They are buying a piece of real estate on a Web page that’s essentially no more than a link to another Web site. [...]

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