Archive for the ‘User Generated Content’ Category

Aside from posting an alliterative headline, I wanted to call your attention to some fairly incisive comments from News Corp media mogul Rupert Murdoch himself, regarding the power that user-generated news content now exerts over traditional news media (his own Fox network included). The gist of his comments, given as part of a lecture series [...]

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The vast majority of online users are not aware of how companies are following their every move online. Tracking the sites the user visits and placing the user in specific categorys, allows companies to better target the user. Search engines, ad networks and internet service providers contain mass amount of users’ web browsing data. With [...]

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Yes, folks, it’s happening. The mad rush to capitalize on user generated content by major news networks is starting to bite them in their respective behinds. Earlier this week, AdAge reported people are uploading footage of random sex acts on its user-generated news site, CBSeyemobile.com. Perhaps sophomoric stunts are to be expected from the network [...]

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In 1992, noted American essayist Gore Vidal published a now forgotten bit of cheerfully wicked blasphemy titled “Live from Golgotha.” The novel’s plot involves a malevolent computer hacker who is erasing all existing records of the Christian Sacred Story. However offensive you might find Vidal’s satire, there’s little arguing with his prescient take on the [...]

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What follows is a big-time blind item chronicling one of the most colossal failures in user-generated marketing you probably haven’t heard about. I’m omitting the names of the actual players to protect the innocent/guilty (but watch for the obvious hints). The story itself serves as a cautionary tale for marketers who might be considering user-generated [...]

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