Archive for the ‘Uncategorized’ Category

In an effort to advertise to younger consumers, Kraft began to weave their Peek Freans cookie product through the web soap titled “As the Cookie Crumbles”.   This is the first time in history that Kraft has advertised Peak Freans through non-traditional media.  As product placement on the web and branded entertainment are becoming main-stream, Kraft [...]

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Campaigns reaching a specific type of consumer… Not hard with the growing behavior targeting tactics online advertisers can use. Campaigns focused on Business to Business… Now that’s a bit more difficult. In the Past we have had only a hand full of reliable B2B Ad Networks. That’s starting to change now, with a growing demand [...]

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Google News + Flash = Newsmap Flash App
Here’s a very cool application of Google’s services in Flash. It grabs headlines from Google News and draws them in Flash – emphasizing popularity and highlighting subjects to color. A neat example of using visual cues to help users digest large amounts of information.
Abel Gudino (Flash designer, Flash [...]

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Pew Internet & American Life found that Asian-American men engage in online activities at a higher rate than Asia American women. This is linked to the fact that the Asian-American Internet population is 58% male, 42% female, compared to the general Internet population, which is split 50-50 between men and women. Also, they tend to [...]

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With economic downfall and consumers more stingy than ever this Holiday season retailers are looking for the most cost effective way to target their prospective consumer. The cure, Behavioral Targeting! Allowing retailers to reach out to the most viable consumers by information collected on individual’s web-browsing behavior. With the growing number of holiday shoppers [...]

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According to Pew Internet & American Life, Asian-Americans have tried most Internet activities at the same rate as other racial groups. But in many instances, they are enthusiastic consumers of information. Asian-American users are proportionally much more likely than others to get information about financial matters, travel, and political information. Also, more likely to use [...]

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Product placement, the practice of placing brand-name items as props in, e.g. movies, television shows, or music videos as a form of advertising, is now growing more rapidly on web-user applications.  An interesting example of this viral trend can be seen through Dr. Pepper’s sponsorship of a music video made by YouTube star Tay Zonday.  [...]

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Well, first off must I say flash has came a long way since the 2d era, considering the fact it was a streamlined application. But now, with a 3d tool, IK (Inverse Kinetics), and a revamped time-line, which makes creating motion tweens even easier, then ever before. Eliminating broken tweens with it’s auto key-framing feature. [...]

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