Archive for the ‘Uncategorized’ Category

The Republicans, Darian, Me, and SXSW

Tuesday, March 9th, 2010

If you are going to the SXSW Interactive Conference in Austin this week and next, come check out our panel “Digitally Rebranding the Republican Party.”
Our panel will feature:
Todd Van Etten, Republican National Committee
Paris Dennard, Republican National Committee
Darian Rafie, bep Interactive
Danny Allen, Sensis
The session will be on Monday, March 15, at 9:30 AM in the [...]

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Social CRM and @MCHammer

Wednesday, March 3rd, 2010

Last Friday, I spoke on a panel at the Wharton Business Technology Conference on customer relationship management (CRM) and analytics.  Preparing for the panel got me really fired up for social CRM and reminded me how social media is spreading throughout the enterprise.  I’m going to have more posts on social CRM in the coming [...]

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The Sensis Take: 10/2 Edition

Friday, October 2nd, 2009

How Brands Can Build a Successful App Strategy: 12 Lessons From Benjamin Moore, Bank of America, Kraft and Others
Last week’s Apps for Brands event in New York gathered some top marketers to talk about best practices in developing a mobile app strategy.
The Sensis Take: The marketing of an app is fundamentally the same as the [...]

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The Sensis Take – 7/28 Edition

Tuesday, July 28th, 2009

Marketers are ‘emailing in the dark’, survey says
The Sensis Take: One of the major advantages to making your direct marketing digital is the ability to easily measure your marketing activities.  If you’re measuring the wrong things, that’s a huge opportunity lost.
“Two fifths of marketers don’t know if their email messages are being successfully delivered, and [...]

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Out with the Old, In with the New

Thursday, July 23rd, 2009

I sometimes make it a habit to post nostalgic videos or items of interest on Facebook.  Afterall, it’s a known fact that Facebook increases productivity and turns bad alpha waves into good theta waves.  In any case, I was just about to share an old viral video I used to love that featured a couple [...]

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To the Moon and back with Louis Vuitton Luggage…

Monday, July 20th, 2009

To celebrate the 40th anniversary of Apollo 11’s historic moon landing, Louis Vuitton has launched a once in a lifetime microsite (www.louisvuittonjourneys.com) that features a gathering of three of the most noteworthy astronauts of all time:  Sally Ride (first female astronaut), Jim Lovell (of Apollo 13 fame) and Buzz Aldrin (anyone who doesn’t know that [...]

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The Sensis Take – 7/20 Edition

Monday, July 20th, 2009

The Not-So-Hidden Politics of Class Online – From the Personal Democracy Forum Conference
Description: A talk at the Personal Democracy Forum conference on research into the social patterns of teenagers on online networks.  Dr. Danah Boyd is a Social Media Researcher at Microsoft Research New England and a Fellow at Harvard Law School’s Berkman Center for [...]

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Smart agency

Wednesday, April 22nd, 2009

I don’t usually use our agency blog to promote a competitor, but I just read an interview with Adam Kleinberg of interactive agency Traction, and I felt compelled to share some of his really sharp comments.
 
I think Adam is spot-on in his vision of the agency of the future, writing “Interactive, obviously. But more so, I think [...]

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The correct way to load swf files!

Friday, March 6th, 2009

I would like to address the ideal way, of structuring your swf files to load in your fla (Production file). We will cover the MovieClipLoader class, Object listeners, addListener(), call back functions, the trace() method, and the loadClip() method.
Okay first off we declare (create) our MovieClipLoader class object to access our Methods (Behaviors)
var mcl:MovieClipLoader  = [...]

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Navigating the Tempestuous Waters of Affiliate Networks

Thursday, October 30th, 2008

I can’t seem to fully shake that apprehensive feeling when encountering a new CPA Affiliate Network.  Of course it is also coupled with interest and curiosity but there is that inevitable twinge of uncertainty.  For those of you who were around back in “the day” of affiliate marketing, then you surely know what I mean.  [...]

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