Archive for the ‘Uncategorized’ Category

If you are going to the SXSW Interactive Conference in Austin this week and next, come check out our panel “Digitally Rebranding the Republican Party.” Our panel will feature: Todd Van Etten, Republican National Committee Paris Dennard, Republican National Committee Darian Rafie, bep Interactive Danny Allen, Sensis The session will be on Monday, March 15, [...]

How Brands Can Build a Successful App Strategy: 12 Lessons From Benjamin Moore, Bank of America, Kraft and Others Last week’s Apps for Brands event in New York gathered some top marketers to talk about best practices in developing a mobile app strategy. The Sensis Take: The marketing of an app is fundamentally the same [...]

Marketers are ‘emailing in the dark’, survey says The Sensis Take: One of the major advantages to making your direct marketing digital is the ability to easily measure your marketing activities.  If you’re measuring the wrong things, that’s a huge opportunity lost. “Two fifths of marketers don’t know if their email messages are being successfully [...]

I sometimes make it a habit to post nostalgic videos or items of interest on Facebook.  Afterall, it’s a known fact that Facebook increases productivity and turns bad alpha waves into good theta waves.  In any case, I was just about to share an old viral video I used to love that featured a couple [...]

To celebrate the 40th anniversary of Apollo 11′s historic moon landing, Louis Vuitton has launched a once in a lifetime microsite (www.louisvuittonjourneys.com) that features a gathering of three of the most noteworthy astronauts of all time:  Sally Ride (first female astronaut), Jim Lovell (of Apollo 13 fame) and Buzz Aldrin (anyone who doesn’t know that [...]

I would like to address the ideal way, of structuring your swf files to load in your fla (Production file). We will cover the MovieClipLoader class, Object listeners, addListener(), call back functions, the trace() method, and the loadClip() method. Okay first off we declare (create) our MovieClipLoader class object to access our Methods (Behaviors) var [...]