Archive for the ‘Social Networking’ Category
Using Web 2.0 Strategies in Health Care Marketing: Part 2
Tuesday, October 20th, 2009
Using Web 2.0 Strategies in Health Care Marketing
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Youth Activism Again Obesity – “Engaging teens when everything is against you”
Thursday, October 15th, 2009
Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.”
The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing.
I just published an article for MediaPost’s EngageTeens column on the approach [...]
Using Web 2.0 Strategies in Health Care Marketing: A 3-part blog series
Wednesday, October 14th, 2009
PART 1 – Using Web 2.0 Strategies in Health Care Marketing: The Web 2.0 Opportunity
Static Web sites are no longer enough to build lasting relationships with your customer base. Web 2.0 and the growth of social media have created valuable tools for health care organizations to successfully reach their target audience in meaningful ways that [...]
The Sensis Take – 7/20 Edition
Monday, July 20th, 2009
The Not-So-Hidden Politics of Class Online – From the Personal Democracy Forum Conference
Description: A talk at the Personal Democracy Forum conference on research into the social patterns of teenagers on online networks. Dr. Danah Boyd is a Social Media Researcher at Microsoft Research New England and a Fellow at Harvard Law School’s Berkman Center for [...]
“The White House Online Town Hall” or “Houses Fall Without Foundations”
Monday, July 6th, 2009
We at Sensis are all about social media. We blog, we tweet, we are active participants in the real-time conversation that is taking place in Web 2.0. We love how these tools have been used to facilitate democracy and the political discourse. But there’s one thing you really need to know about Social Media and [...]
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Buy.com launches Twitter sales promotion
Thursday, June 25th, 2009
How Buy.com is using social media for promotions.
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Federal Government Social Network hits 10,000 members!
Thursday, April 30th, 2009
For all those people that complain that the Federal government doesn’t get Web 2.0 and social media, there are 10,000 Federal employees who would like to politely disagree. GovLoop.com describes itself as the “the premier online community for government employees.” Having reached the 10,000 member mark last week, the social network has gained traction and [...]
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The Value of Networks to your Organization
Monday, November 3rd, 2008
Peter Bradwell and Richard Reeves from the UK-based independent “think tank” and research institute Demos, recently published a new report titled “Network Citizens: Power and Responsibility at Work”, a 92-page assessment on the potential benefits of social networking within an organization and between an organization and it’s clients. In their research they address one of the main [...]
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Why Hispanic Advertisers Need to Consider Mobile
Tuesday, September 30th, 2008
Mobile Marketer recently put out their first Classic Guide to Mobile Advertising in which mobile industry professionals offer their insight and expertise on mobile marketing. The guide caters to advertisers, ad execs, media planners/buyers, etc. in an effort to guide them to plan, execute, and analyze mobile ad campaigns.
In this guide I found an interesting [...]
Social Network Aggregators
Wednesday, September 24th, 2008
When you think about the vast number of online networking vehicles out there, whether it be traditional social networking, blogging, photo sharing, music playlists, and the list goes on and on … well you have quite a collection of web addresses to keep up with. What’s even more more dizzying is making sense of the online happenings of the people in [...]
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