Archive for the ‘Social Networking’ Category

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Consolidation and evolution within the digital agency world

Thursday, August 25th, 2011

I just read two interesting articles that help paint a picture for a changing future of digital agencies. The first was a report from Forrester projecting interactive marketing spend in 2016, which they estimate will reach $77 billion. While the headline focused on the fact that interactive media will catch-up to television media spend by [...]

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Posted in Digital Trends, Emerging Media, Emerging Technology, Mobile, Online Video, Research, Search Engine Marketing, Small Agencies, Social Media, Social Networking | 2 Comments »

The Facebook effect on greeting cards

Friday, September 10th, 2010

How will Facebook and other social media trends affect the 100+ year old greeting card business?

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Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Emerging Technology, Social Media, Social Networking | No Comments »

Using Web 2.0 Strategies in Health Care Marketing: Part 2

Tuesday, October 20th, 2009

Using Web 2.0 Strategies in Health Care Marketing

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Posted in Social Media, Social Networking | 1 Comment »

Youth Activism Again Obesity – “Engaging teens when everything is against you”

Thursday, October 15th, 2009

Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.” The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing. I just published an article for MediaPost’s EngageTeens column on [...]

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Posted in Blogs, Emerging Media, Government 2.0, Guerilla / Viral Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online | No Comments »

Using Web 2.0 Strategies in Health Care Marketing: A 3-part blog series

Wednesday, October 14th, 2009

PART 1 – Using Web 2.0 Strategies in Health Care Marketing: The Web 2.0 Opportunity Static Web sites are no longer enough to build lasting relationships with your customer base. Web 2.0 and the growth of social media have created valuable tools for health care organizations to successfully reach their target audience in meaningful ways [...]

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Posted in Hispanic, Social Marketing Online, Social Media, Social Networking | No Comments »

The Sensis Take – 7/20 Edition

Monday, July 20th, 2009

The Not-So-Hidden Politics of Class Online – From the Personal Democracy Forum Conference Description: A talk at the Personal Democracy Forum conference on research into the social patterns of teenagers on online networks.  Dr. Danah Boyd is a Social Media Researcher at Microsoft Research New England and a Fellow at Harvard Law School’s Berkman Center [...]

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Posted in Government 2.0, Social Media, Social Networking, Uncategorized | No Comments »

“The White House Online Town Hall” or “Houses Fall Without Foundations”

Monday, July 6th, 2009

We at Sensis are all about social media.  We blog, we tweet, we are active participants in the real-time conversation that is taking place in Web 2.0.  We love how these tools have been used to facilitate democracy and the political discourse.   But there’s one thing you really need to know about Social Media and [...]

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Posted in Government 2.0, Social Media, Social Networking | No Comments »

Buy.com launches Twitter sales promotion

Thursday, June 25th, 2009

How Buy.com is using social media for promotions.

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Posted in Blogs, E-commerce, Guerilla / Viral Marketing, Social Media, Social Networking | No Comments »

Federal Government Social Network hits 10,000 members!

Thursday, April 30th, 2009

For all those people that complain that the Federal government doesn’t get Web 2.0 and social media, there are 10,000 Federal employees who would like to politely disagree. GovLoop.com describes itself as the “the premier online community for government employees.” Having reached the 10,000 member mark last week, the social network has gained traction and [...]

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Posted in Government 2.0, Social Media, Social Networking, Third Party Applications | No Comments »

The Value of Networks to your Organization

Monday, November 3rd, 2008

Peter Bradwell and Richard Reeves from the UK-based independent “think tank” and research institute Demos, recently published a new report titled “Network Citizens: Power and Responsibility at Work”, a 92-page assessment on the potential benefits of social networking within an organization and between an organization and it’s clients. In their research they address one of the main [...]

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Posted in Social Networking | No Comments »

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