Archive for the ‘Social Media’ Category

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Account Planners and Digital Strategists

Friday, February 26th, 2010

Will Account Planners and Digital Strategist become one? That’s a question I think about all the time…

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Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Social Media, User Experience | 1 Comment »

The Twitter Land Grab

Thursday, November 5th, 2009

I have a new post up over at ThinkMulticultural about the land grab for Twitter handles and how one newspaper is making use of it. Check it out here: http://www.thinkmulticultural.com/2009/11/05/twitter-land-grab/

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Posted in Digital Trends, Emerging Media, Social Media | No Comments »

the transformative power of digital communications

Thursday, October 22nd, 2009

the difference between 20th and 21st century communications

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Posted in Digital Trends, Emerging Media, Social Media | No Comments »

Using Web 2.0 Strategies in Health Care Marketing: Part 2

Tuesday, October 20th, 2009

Using Web 2.0 Strategies in Health Care Marketing

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Posted in Social Media, Social Networking | 1 Comment »

Youth Activism Again Obesity – “Engaging teens when everything is against you”

Thursday, October 15th, 2009

Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.” The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing. I just published an article for MediaPost’s EngageTeens column on [...]

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Posted in Blogs, Emerging Media, Government 2.0, Guerilla / Viral Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online | No Comments »

Using Web 2.0 Strategies in Health Care Marketing: A 3-part blog series

Wednesday, October 14th, 2009

PART 1 – Using Web 2.0 Strategies in Health Care Marketing: The Web 2.0 Opportunity Static Web sites are no longer enough to build lasting relationships with your customer base. Web 2.0 and the growth of social media have created valuable tools for health care organizations to successfully reach their target audience in meaningful ways [...]

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Posted in Hispanic, Social Marketing Online, Social Media, Social Networking | No Comments »

The Sensis Take 9/16 Edition

Wednesday, September 16th, 2009

Killer Facebook Fan Pages: 5 Inspiring Case Studies While the ability to make a Facebook page is incredibly simple, knowing how to engage your audience takes a little more savvy.  Here’s a list that details how five of the best Facebook fan pages have accomplished that feat. Key Takeaways: In addition to providing a forum [...]

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Posted in Blogs, Metrics, Social Media | No Comments »

The Sensis Take – 8/24 Edition

Monday, August 24th, 2009

SoCo goes all Digital The Sensis Take: We have been arguing that Digital shops will be the lead agencies in the future.  While this exclusively digital media plan is this is certainly the most extreme example so far of ad dollars shifting to digital, it won’t be the last. The keys to managing your Twitter [...]

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Posted in Digital Trends, Metrics, Online Video, Social Media | No Comments »

It’s all about engagement

Thursday, August 20th, 2009

I’ve been preaching for a while that the old, closed brand management model based on awareness, reach and frequency is dead. The shift to all things digital is rapidly changing the advertising business to a new paradigm – based on open brand stewardship, insights, impact and most of all ENGAGEMENT. This same shift is taking [...]

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Posted in Digitization of Offline Media, Hispanic, Social Media | No Comments »

Agencies need to find a happy middle-ground with their Web sites

Monday, August 3rd, 2009

Are ad agencies going too far with integrating social media into their Web sites? Maybe a happy medium is needed?

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Posted in Emerging Media, Flash / Flex Technologies, Social Media | No Comments »

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