Archive for the ‘Social Media’ Category
The Sensis Take – 8/24 Edition
Monday, August 24th, 2009
SoCo goes all Digital
The Sensis Take: We have been arguing that Digital shops will be the lead agencies in the future. While this exclusively digital media plan is this is certainly the most extreme example so far of ad dollars shifting to digital, it won’t be the last.
The keys to managing your Twitter talent
Key findings:
Your [...]
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It’s all about engagement
Thursday, August 20th, 2009
I’ve been preaching for a while that the old, closed brand management model based on awareness, reach and frequency is dead. The shift to all things digital is rapidly changing the advertising business to a new paradigm – based on open brand stewardship, insights, impact and most of all ENGAGEMENT.
This same shift is [...]
Agencies need to find a happy middle-ground with their Web sites
Monday, August 3rd, 2009
Are ad agencies going too far with integrating social media into their Web sites? Maybe a happy medium is needed?
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The Sensis Take – 7/20 Edition
Monday, July 20th, 2009
The Not-So-Hidden Politics of Class Online – From the Personal Democracy Forum Conference
Description: A talk at the Personal Democracy Forum conference on research into the social patterns of teenagers on online networks. Dr. Danah Boyd is a Social Media Researcher at Microsoft Research New England and a Fellow at Harvard Law School’s Berkman Center for [...]
Quick Stat: 800,000 Virtual Gloves For Michael Jackson
Monday, July 13th, 2009
Just read the following on Virtual Goods News:
July 7, 2009 was the day of Michael Jackson’s memorial service and also the day that Facebook made a special commemorative virtual gift available (though I saw the frenzy start on July 2nd, so not sure about the release date). The gift was a virtual representation of the [...]
How one company is using Twitter to market itself
Monday, July 13th, 2009
How one company is deftly using social media to market it’s services.
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“The White House Online Town Hall” or “Houses Fall Without Foundations”
Monday, July 6th, 2009
We at Sensis are all about social media. We blog, we tweet, we are active participants in the real-time conversation that is taking place in Web 2.0. We love how these tools have been used to facilitate democracy and the political discourse. But there’s one thing you really need to know about Social Media and [...]
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Buy.com launches Twitter sales promotion
Thursday, June 25th, 2009
How Buy.com is using social media for promotions.
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Facebook’s Personalized URLs – Protect your Trademarks
Thursday, June 11th, 2009
As you probably know by now, Facebook announced that starting at 12:01 a.m. (Eastern) this Saturday (or Friday night, depending on how you measure these things), you can create a personalized URL for your Facebook page.
One concern for big brands is that the same squatters who buy up URLs like TigerWoods.ru and Coke.cz in hopes [...]
Federal Government Social Network hits 10,000 members!
Thursday, April 30th, 2009
For all those people that complain that the Federal government doesn’t get Web 2.0 and social media, there are 10,000 Federal employees who would like to politely disagree. GovLoop.com describes itself as the “the premier online community for government employees.” Having reached the 10,000 member mark last week, the social network has gained traction and [...]
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