Archive for the ‘Social Media’ Category

« Older Entries

Consolidation and evolution within the digital agency world

Thursday, August 25th, 2011

I just read two interesting articles that help paint a picture for a changing future of digital agencies. The first was a report from Forrester projecting interactive marketing spend in 2016, which they estimate will reach $77 billion. While the headline focused on the fact that interactive media will catch-up to television media spend by [...]

Read more

Posted in Digital Trends, Emerging Media, Emerging Technology, Mobile, Online Video, Research, Search Engine Marketing, Small Agencies, Social Media, Social Networking | 2 Comments »

Can Facebook and Nielsen finally make the Web GRP a reality?

Monday, August 8th, 2011

If you haven’t heard, The Nielsen Company and Facebook are teaming up to offer what they tout will be the first effective solution to measuring GRPs online. FastCompany.com has a nice story on the new platform coming out next week called Online Campaign Ratings, or OCR for short. In one sense, OCR sounds like a [...]

Read more

Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Emerging Technology, Metrics, Online Video, Social Media | No Comments »

Cutting media budgets and investing more in owned and earned media

Monday, June 13th, 2011

I recently read a blog post from Forrester Research’s Shar VanBoskirk titled “Marketers Should Cut Ad Budgets To Thrive In The Age Of The Customer” In the article, Shar refers to another recent Forrester report that boldly recommends that companies should reduce their paid ad budgets by 10%, investing those resources in customer engagement – [...]

Read more

Posted in Digital Trends, Emerging Media, Emerging Technology, Social Media | No Comments »

“Creative Technologists” – a new ad agency discipline?

Wednesday, April 20th, 2011

“Creative Technologists” – a new ad agency discipline?

Read more

Posted in APIs, Digital Trends, Emerging Technology, Social Media | No Comments »

Digital posers

Friday, January 21st, 2011

I just read a great article by Ben Wiener, CEO of WongDoddy, on how to tell if an ad agency has really embraced digital. He basically identified 6 criteria that can let a client know if an ad agency is for real when they say they do digital: They have a track record of active [...]

Read more

Posted in Flash / Flex Technologies, Social Media | 1 Comment »

Another reason you shouldn’t hire a Social Media Agency of Record

Tuesday, October 5th, 2010

I completely agree with his assessment and thesis. However, I would go farther and say that social media should be integrated across more business functions than just marketing.

While most companies have understandably first ventured into social media focused on marketing, to think that social media should be “owned” by marketing departments, and their agencies, is simply underestimating and misunderstanding the fundamentals of this technology.

Read more

Posted in Blogs, Digital Trends, Social Media | 1 Comment »

The Facebook effect on greeting cards

Friday, September 10th, 2010

How will Facebook and other social media trends affect the 100+ year old greeting card business?

Read more

Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Emerging Technology, Social Media, Social Networking | No Comments »

Who owns social media?

Thursday, June 3rd, 2010

While speaking at the Hispanic PR and Social Media Conference in Dallas, TX last month, I heard a lot of discussion around the question of what type of agency “owns” social media. With the conference heavily dominated by PR firms, a lot of opinions were on the side of PR agencies being the most equipped [...]

Read more

Posted in Social Media | No Comments »

Advertising on Twitter

Wednesday, April 14th, 2010

Twitter’s new ad platform creates a lot of opportunities and potential pitfalls.

Read more

Posted in Blogs, Emerging Media, Guerilla / Viral Marketing, micromedia, Social Media | No Comments »

Social CRM and @MCHammer

Wednesday, March 3rd, 2010

Last Friday, I spoke on a panel at the Wharton Business Technology Conference on customer relationship management (CRM) and analytics.  Preparing for the panel got me really fired up for social CRM and reminded me how social media is spreading throughout the enterprise.  I’m going to have more posts on social CRM in the coming [...]

Read more

Tags: ,
Posted in Social Media, Uncategorized | No Comments »

« Older Entries

Back to Top