Archive for the ‘Social Media’ Category
Social CRM and @MCHammer
Wednesday, March 3rd, 2010
Last Friday, I spoke on a panel at the Wharton Business Technology Conference on customer relationship management (CRM) and analytics. Preparing for the panel got me really fired up for social CRM and reminded me how social media is spreading throughout the enterprise. I’m going to have more posts on social CRM in the coming [...]
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Account Planners and Digital Strategists
Friday, February 26th, 2010
Will Account Planners and Digital Strategist become one? That’s a question I think about all the time…
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The Twitter Land Grab
Thursday, November 5th, 2009
I have a new post up over at ThinkMulticultural about the land grab for Twitter handles and how one newspaper is making use of it.
Check it out here: http://www.thinkmulticultural.com/2009/11/05/twitter-land-grab/
the transformative power of digital communications
Thursday, October 22nd, 2009
the difference between 20th and 21st century communications
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Using Web 2.0 Strategies in Health Care Marketing: Part 2
Tuesday, October 20th, 2009
Using Web 2.0 Strategies in Health Care Marketing
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Youth Activism Again Obesity – “Engaging teens when everything is against you”
Thursday, October 15th, 2009
Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.”
The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing.
I just published an article for MediaPost’s EngageTeens column on the approach [...]
Using Web 2.0 Strategies in Health Care Marketing: A 3-part blog series
Wednesday, October 14th, 2009
PART 1 – Using Web 2.0 Strategies in Health Care Marketing: The Web 2.0 Opportunity
Static Web sites are no longer enough to build lasting relationships with your customer base. Web 2.0 and the growth of social media have created valuable tools for health care organizations to successfully reach their target audience in meaningful ways that [...]
The Sensis Take 9/16 Edition
Wednesday, September 16th, 2009
Killer Facebook Fan Pages: 5 Inspiring Case Studies
While the ability to make a Facebook page is incredibly simple, knowing how to engage your audience takes a little more savvy. Here’s a list that details how five of the best Facebook fan pages have accomplished that feat.
Key Takeaways: In addition to providing a forum around which [...]
The Sensis Take – 8/24 Edition
Monday, August 24th, 2009
SoCo goes all Digital
The Sensis Take: We have been arguing that Digital shops will be the lead agencies in the future. While this exclusively digital media plan is this is certainly the most extreme example so far of ad dollars shifting to digital, it won’t be the last.
The keys to managing your Twitter talent
Key findings:
Your [...]
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It’s all about engagement
Thursday, August 20th, 2009
I’ve been preaching for a while that the old, closed brand management model based on awareness, reach and frequency is dead. The shift to all things digital is rapidly changing the advertising business to a new paradigm – based on open brand stewardship, insights, impact and most of all ENGAGEMENT.
This same shift is [...]
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