Archive for the ‘Social Marketing Online’ Category

Youth Activism Again Obesity – “Engaging teens when everything is against you”

Thursday, October 15th, 2009

Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.”
The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing.
I just published an article for MediaPost’s EngageTeens column on the approach [...]

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Posted in Blogs, Emerging Media, Government 2.0, Guerilla / Viral Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online | No Comments »

Using Web 2.0 Strategies in Health Care Marketing: A 3-part blog series

Wednesday, October 14th, 2009

PART 1 – Using Web 2.0 Strategies in Health Care Marketing: The Web 2.0 Opportunity
Static Web sites are no longer enough to build lasting relationships with your customer base. Web 2.0 and the growth of social media have created valuable tools for health care organizations to successfully reach their target audience in meaningful ways that [...]

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Posted in Hispanic, Social Marketing Online, Social Media, Social Networking | No Comments »

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