Archive for the ‘Small Agencies’ Category

Consolidation and evolution within the digital agency world

Thursday, August 25th, 2011

I just read two interesting articles that help paint a picture for a changing future of digital agencies. The first was a report from Forrester projecting interactive marketing spend in 2016, which they estimate will reach $77 billion. While the headline focused on the fact that interactive media will catch-up to television media spend by [...]

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Posted in Digital Trends, Emerging Media, Emerging Technology, Mobile, Online Video, Research, Search Engine Marketing, Small Agencies, Social Media, Social Networking | 2 Comments »

No more Splash pages!

Tuesday, June 21st, 2011

I thought splash pages went away in 1999… apparently I’m wrong!

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Posted in Small Agencies, User Experience | 1 Comment »

Fewer search consultants a good thing…

Monday, August 2nd, 2010

Adweek just published an article citing a significant drop in the number of agency reviews being handled by search consultants. For those of us running smaller agencies, this is welcome news. Search consultants have always been closely tied to the larger holding company-owned agencies, and infrequently invited smaller, more forward-thinking ad agencies. As they old [...]

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Posted in African American, Hispanic, Small Agencies | No Comments »

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