Archive for the ‘Search Engine Marketing’ Category
Consolidation and evolution within the digital agency world
Thursday, August 25th, 2011
I just read two interesting articles that help paint a picture for a changing future of digital agencies. The first was a report from Forrester projecting interactive marketing spend in 2016, which they estimate will reach $77 billion. While the headline focused on the fact that interactive media will catch-up to television media spend by [...]
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Online ad spend dips in the 1st quarter of 2009
Saturday, June 6th, 2009
Did you hear that Internet ad spending was down last quarter 5% from the same period last year, according to the Interactive Advertising Bureau? The dip last quarter also represented a 10% drop from the fourth quarter of last year. The question arises, is this a sign of a trend away from online advertising to [...]
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Quality Score
Tuesday, October 21st, 2008
One of the Great Mysteries of paid search is the infamous Quality Score (or Quality Index for Yahoo). For those deep in the trenches of an elaborate PPC campaign, Quality Score can keep you up all night trying to figure out why you went dropped from a 7 to a 6. Like PageRank, Google’s legendary [...]
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More is Always Better… At Least With SEM
Monday, September 29th, 2008
Recently a couple of my co-workers attended the Pay Per Click Summit in Los Angeles. They brought back with them a lot of useful information and a handbook that I am referring to as The Search Bible, a 256 page handbook that contains page after page of useful information on the subject of PPC. A section of the manual that Rob, [...]
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