Archive for the ‘Performance Media’ Category

Higher expectations for digital?

Wednesday, March 3rd, 2010

Why do clients demand better and better results from their digital media programs, while continuing to invest significant resources in traditional media that they can’t track ROI off of?

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Posted in Metrics, Performance Media | No Comments »

Online ad spend dips in the 1st quarter of 2009

Saturday, June 6th, 2009

Did you hear that Internet ad spending was down last quarter 5% from the same period last year, according to the Interactive Advertising Bureau? The dip last quarter also represented a 10% drop from the fourth quarter of last year.
 
The question arises, is this a sign of a trend away from online advertising to other media [...]

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Posted in Blogs, Digitization of Offline Media, Online Banners, Online Video, Performance Media, Search Engine Marketing | No Comments »

OMMA Mobile, LA

Thursday, November 6th, 2008

I recently attended OMMA Mobile here in LA where it was very interesting to hear mobile marketing experts share their experience in the industry as well as case studies. I would say that the conference focused on the challenges as well as the opportunities for mobile marketing, and precisely because there are challenges some keynote [...]

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Posted in Mobile, Performance Media | No Comments »

Why Hispanic Advertisers Need to Consider Mobile

Tuesday, September 30th, 2008

Mobile Marketer recently put out their first Classic Guide to Mobile Advertising in which mobile industry professionals offer their insight and expertise on mobile marketing. The guide caters to advertisers, ad execs, media planners/buyers, etc. in an effort to guide them to plan, execute, and analyze mobile ad campaigns.
In this guide I found an interesting [...]

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Posted in Hispanic, Mobile, Performance Media, Social Networking | No Comments »

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