Archive for the ‘Online Video’ Category
Consolidation and evolution within the digital agency world
Thursday, August 25th, 2011
I just read two interesting articles that help paint a picture for a changing future of digital agencies. The first was a report from Forrester projecting interactive marketing spend in 2016, which they estimate will reach $77 billion. While the headline focused on the fact that interactive media will catch-up to television media spend by [...]
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Can Facebook and Nielsen finally make the Web GRP a reality?
Monday, August 8th, 2011
If you haven’t heard, The Nielsen Company and Facebook are teaming up to offer what they tout will be the first effective solution to measuring GRPs online. FastCompany.com has a nice story on the new platform coming out next week called Online Campaign Ratings, or OCR for short. In one sense, OCR sounds like a [...]
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Happy Holidays!
Thursday, December 23rd, 2010
Happy Holidays from all the hard working elves at Sensis! Enjoy our little video gift!
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The Sensis Take – 8/24 Edition
Monday, August 24th, 2009
SoCo goes all Digital The Sensis Take: We have been arguing that Digital shops will be the lead agencies in the future. While this exclusively digital media plan is this is certainly the most extreme example so far of ad dollars shifting to digital, it won’t be the last. The keys to managing your Twitter [...]
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Kids are going online fast!
Wednesday, July 8th, 2009
Kids 2-11 are going online in bigger and bigger numbers.
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Online ad spend dips in the 1st quarter of 2009
Saturday, June 6th, 2009
Did you hear that Internet ad spending was down last quarter 5% from the same period last year, according to the Interactive Advertising Bureau? The dip last quarter also represented a 10% drop from the fourth quarter of last year. The question arises, is this a sign of a trend away from online advertising to [...]
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Can you tell the difference?
Wednesday, October 1st, 2008
There is a general misconception that TV offers higher quality than the internet. If you own an HDTV, you may be noticing (and enjoying – like me!) the growing number of channels being broadcast in 1080i. As TV quickly moves more and more towards high definition, so too, is the online space. You may not [...]
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