Archive for the ‘Online Video’ Category

The Sensis Take – 8/24 Edition

Monday, August 24th, 2009

SoCo goes all Digital
The Sensis Take: We have been arguing that Digital shops will be the lead agencies in the future.  While this exclusively digital media plan is this is certainly the most extreme example so far of ad dollars shifting to digital, it won’t be the last.
The keys to managing your Twitter talent
Key findings:

Your [...]

Read more

Posted in Digital Trends, Metrics, Online Video, Social Media | No Comments »

Kids are going online fast!

Wednesday, July 8th, 2009

Kids 2-11 are going online in bigger and bigger numbers.

Read more

Posted in Online Entertainment, Online Video, Youth Online | No Comments »

Online ad spend dips in the 1st quarter of 2009

Saturday, June 6th, 2009

Did you hear that Internet ad spending was down last quarter 5% from the same period last year, according to the Interactive Advertising Bureau? The dip last quarter also represented a 10% drop from the fourth quarter of last year.
 
The question arises, is this a sign of a trend away from online advertising to other media [...]

Read more

Posted in Blogs, Digitization of Offline Media, Online Banners, Online Video, Performance Media, Search Engine Marketing | No Comments »

Can you tell the difference?

Wednesday, October 1st, 2008

There is a general misconception that TV offers higher quality than the internet.
If you own an HDTV, you may be noticing (and enjoying – like me!) the growing number of channels being broadcast in 1080i. As TV quickly moves more and more towards high definition, so too, is the online space.
You may not be aware, [...]

Read more

Posted in Online Video | No Comments »

Back to Top