Archive for the ‘Online Banners’ Category
Applying engagement to developing good online ads
Friday, September 25th, 2009
It seems like everyone in interactive advertising throws the term “engagement” around quite freely. While most may understand what engagement means (check out my deep dive into the concept on MediaPost), I think there is a big disconnect when it comes to actually making digital ads engaging.
We recently had a long back and forth discussion [...]
Online ad spend dips in the 1st quarter of 2009
Saturday, June 6th, 2009
Did you hear that Internet ad spending was down last quarter 5% from the same period last year, according to the Interactive Advertising Bureau? The dip last quarter also represented a 10% drop from the fourth quarter of last year.
The question arises, is this a sign of a trend away from online advertising to other media [...]
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