Archive for the ‘Mobile’ Category
Mobile App or Mobile Web site?
Tuesday, April 6th, 2010
If you’re like a lot of our clients, you’ve probably had the itch to get into the mobile space, probably by launching your own iPhone app.
While an iPhone app is very emotionally appealing to most people, in many cases starting with a mobile Web site makes more sense.
John Arnold of Entrepreneur.com has written a nice [...]
Mobile application or Mobile Web site? Which to choose…
Wednesday, May 13th, 2009
The decision to jump into mobile marketing often involves making a key decision in what I call the mobile fork in the road – should you focus on applications or a mobile optimized site?
Check out my piece in Mobile Marketer on this crucial question.
Jose Villa
OMMA Mobile, LA
Thursday, November 6th, 2008
I recently attended OMMA Mobile here in LA where it was very interesting to hear mobile marketing experts share their experience in the industry as well as case studies. I would say that the conference focused on the challenges as well as the opportunities for mobile marketing, and precisely because there are challenges some keynote [...]
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Hispanics and mobile usage
Friday, October 31st, 2008
By now we all know that Hispanics account for one-half of the nation’s population growth. We also know, according to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010. There is a recent study by eMarketer, which [...]
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Why Hispanic Advertisers Need to Consider Mobile
Tuesday, September 30th, 2008
Mobile Marketer recently put out their first Classic Guide to Mobile Advertising in which mobile industry professionals offer their insight and expertise on mobile marketing. The guide caters to advertisers, ad execs, media planners/buyers, etc. in an effort to guide them to plan, execute, and analyze mobile ad campaigns.
In this guide I found an interesting [...]
Going Mobile
Thursday, August 21st, 2008
What would make you sign-up for a mobile alert of some sort? Would it be a coupon, a free anything, or more text messages? Typically coupons and giveaways offer the greatest value to consumers, but if an advertiser only has content/messages to offer, they better be high-quality and highly relevant to its audience. Opting-out of SMS [...]
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