Archive for the ‘Metrics’ Category

Can Facebook and Nielsen finally make the Web GRP a reality?

Monday, August 8th, 2011

If you haven’t heard, The Nielsen Company and Facebook are teaming up to offer what they tout will be the first effective solution to measuring GRPs online. FastCompany.com has a nice story on the new platform coming out next week called Online Campaign Ratings, or OCR for short. In one sense, OCR sounds like a [...]

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Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Emerging Technology, Metrics, Online Video, Social Media | No Comments »

Higher expectations for digital?

Wednesday, March 3rd, 2010

Why do clients demand better and better results from their digital media programs, while continuing to invest significant resources in traditional media that they can’t track ROI off of?

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Posted in Metrics, Performance Media | No Comments »

The Sensis Take 9/16 Edition

Wednesday, September 16th, 2009

Killer Facebook Fan Pages: 5 Inspiring Case Studies While the ability to make a Facebook page is incredibly simple, knowing how to engage your audience takes a little more savvy.  Here’s a list that details how five of the best Facebook fan pages have accomplished that feat. Key Takeaways: In addition to providing a forum [...]

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Posted in Blogs, Metrics, Social Media | No Comments »

The Sensis Take – 8/24 Edition

Monday, August 24th, 2009

SoCo goes all Digital The Sensis Take: We have been arguing that Digital shops will be the lead agencies in the future.  While this exclusively digital media plan is this is certainly the most extreme example so far of ad dollars shifting to digital, it won’t be the last. The keys to managing your Twitter [...]

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Posted in Digital Trends, Metrics, Online Video, Social Media | No Comments »

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