Archive for the ‘Hispanic’ Category
Using Web 2.0 Strategies in Health Care Marketing: A 3-part blog series
Wednesday, October 14th, 2009
PART 1 – Using Web 2.0 Strategies in Health Care Marketing: The Web 2.0 Opportunity
Static Web sites are no longer enough to build lasting relationships with your customer base. Web 2.0 and the growth of social media have created valuable tools for health care organizations to successfully reach their target audience in meaningful ways that [...]
It’s all about engagement
Thursday, August 20th, 2009
I’ve been preaching for a while that the old, closed brand management model based on awareness, reach and frequency is dead. The shift to all things digital is rapidly changing the advertising business to a new paradigm – based on open brand stewardship, insights, impact and most of all ENGAGEMENT.
This same shift is [...]
Sensis named second fastest growing Hispanic-owned business in America!
Thursday, August 6th, 2009
We are very excited to announce that Sensis ranked No. 2 on Hispanic Business magazine’s list of fastest growing Hispanic-owned businesses and earned a spot [...]
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Hispanics and mobile usage
Friday, October 31st, 2008
By now we all know that Hispanics account for one-half of the nation’s population growth. We also know, according to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010. There is a recent study by eMarketer, which [...]
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Do Latinos really shop online?
Tuesday, September 30th, 2008
With the holidays once again upon us, many more people won’t be flocking to department stores this year. Nor will they be standing in long lines or visiting specialty boutiques any time soon. They’ll be online. Among these growing numbers of Web shopping converts, you’ll find Hispanic shoppers— who increasingly appreciate the relative safety, convenience [...]
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Why Hispanic Advertisers Need to Consider Mobile
Tuesday, September 30th, 2008
Mobile Marketer recently put out their first Classic Guide to Mobile Advertising in which mobile industry professionals offer their insight and expertise on mobile marketing. The guide caters to advertisers, ad execs, media planners/buyers, etc. in an effort to guide them to plan, execute, and analyze mobile ad campaigns.
In this guide I found an interesting [...]
Is Your Web site in Spanish? Perhaps it should be…
Monday, August 18th, 2008
According to the US Census Bureau, the total Hispanic population increased by 3.3% up to 45.5 million people as of July of 2007. The growth of the Hispanic population is responsible for about half the US population gains between 2000 and 2007. However, while immigration fueled Hispanic population growth in the 1990s, native births account [...]
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