Archive for the ‘Guerilla / Viral Marketing’ Category

Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.”
The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing.
I just published an article for MediaPost’s EngageTeens column on the approach [...]

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