Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.” The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing. I just published an article for MediaPost’s EngageTeens column on [...]
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Posted in Blogs, Emerging Media, Government 2.0, Guerilla / Viral Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online | No Comments
So the much maligned Recovery.gov Web site went live on 9/28 to mostly positive reviews. The new site provide a lot of information in very engaging formats, including an interactive map and variety of reporting tools on how the Recovery Act money is being spent. It’s also a clean, organized and highly usable Web site. [...]
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Posted in Content Management System, Government 2.0, User Experience | 1 Comment
The Not-So-Hidden Politics of Class Online – From the Personal Democracy Forum Conference Description: A talk at the Personal Democracy Forum conference on research into the social patterns of teenagers on online networks. Dr. Danah Boyd is a Social Media Researcher at Microsoft Research New England and a Fellow at Harvard Law School’s Berkman Center [...]
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Posted in Government 2.0, Social Media, Social Networking, Uncategorized | No Comments
We at Sensis are all about social media. We blog, we tweet, we are active participants in the real-time conversation that is taking place in Web 2.0. We love how these tools have been used to facilitate democracy and the political discourse. But there’s one thing you really need to know about Social Media and [...]
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Posted in Government 2.0, Social Media, Social Networking | No Comments
For all those people that complain that the Federal government doesn’t get Web 2.0 and social media, there are 10,000 Federal employees who would like to politely disagree. GovLoop.com describes itself as the “the premier online community for government employees.” Having reached the 10,000 member mark last week, the social network has gained traction and [...]
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Posted in Government 2.0, Social Media, Social Networking, Third Party Applications | No Comments
This is the first in a series of posts I plan to do on issues relating to Government 2.0. The first issue is to try to get an idea of what Gov 2.0 is. On its most basic level, Gov 2.0 is the use of Web 2.0 and social media tools by governments to improve [...]
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Tags: Gov 2.0
Posted in Government 2.0 | No Comments
