Archive for the ‘Gaming’ Category

I was surprised when I discovered the 50 years of video game console history, the amazing technology has made a huge progress in such a short time.
Nowadays marketers also have made their progress on gaming marketing. Gamers are no longer geeks but responsive and engaged target audiences to the marketers. A lot of marketing reports regarding gaming marketing have [...]

Read more

Nearly a third of US households have a XBox 360, Sony PS3 or Nintendo Wii. According to BrandWeek 11 percent of gamers say that they seek out a brand after seeing it in a game. So then the Obama camp made a very wise choice by making Obama the first Politician in history to use in-game [...]

Read more

Being a video game lover (not a geek) since 2nd grade, I’ve been experiencing  the console evolution and witnessed the amazing innovation of technology. I still remember that 15 years ago parents and teachers considered and expressed how bad playing video/online games is. It probably is still bad now if you’re too addicted to it, but not that bad to marketers [...]

Read more