Archive for the ‘Emerging Technology’ Category

Consolidation and evolution within the digital agency world

Thursday, August 25th, 2011

I just read two interesting articles that help paint a picture for a changing future of digital agencies. The first was a report from Forrester projecting interactive marketing spend in 2016, which they estimate will reach $77 billion. While the headline focused on the fact that interactive media will catch-up to television media spend by [...]

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Posted in Digital Trends, Emerging Media, Emerging Technology, Mobile, Online Video, Research, Search Engine Marketing, Small Agencies, Social Media, Social Networking | 2 Comments »

Can Facebook and Nielsen finally make the Web GRP a reality?

Monday, August 8th, 2011

If you haven’t heard, The Nielsen Company and Facebook are teaming up to offer what they tout will be the first effective solution to measuring GRPs online. FastCompany.com has a nice story on the new platform coming out next week called Online Campaign Ratings, or OCR for short. In one sense, OCR sounds like a [...]

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Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Emerging Technology, Metrics, Online Video, Social Media | No Comments »

Cutting media budgets and investing more in owned and earned media

Monday, June 13th, 2011

I recently read a blog post from Forrester Research’s Shar VanBoskirk titled “Marketers Should Cut Ad Budgets To Thrive In The Age Of The Customer” In the article, Shar refers to another recent Forrester report that boldly recommends that companies should reduce their paid ad budgets by 10%, investing those resources in customer engagement – [...]

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Posted in Digital Trends, Emerging Media, Emerging Technology, Social Media | No Comments »

“Creative Technologists” – a new ad agency discipline?

Wednesday, April 20th, 2011

“Creative Technologists” – a new ad agency discipline?

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Posted in APIs, Digital Trends, Emerging Technology, Social Media | No Comments »

The Facebook effect on greeting cards

Friday, September 10th, 2010

How will Facebook and other social media trends affect the 100+ year old greeting card business?

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Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Emerging Technology, Social Media, Social Networking | No Comments »

Smart agency

Wednesday, April 22nd, 2009

I don’t usually use our agency blog to promote a competitor, but I just read an interview with Adam Kleinberg of interactive agency Traction, and I felt compelled to share some of his really sharp comments.   I think Adam is spot-on in his vision of the agency of the future, writing “Interactive, obviously. But more so, [...]

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Posted in Emerging Technology, Uncategorized | No Comments »

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