Archive for the ‘Emerging Media’ Category

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Youth Activism Again Obesity – “Engaging teens when everything is against you”

Thursday, October 15th, 2009

Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.” The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing. I just published an article for MediaPost’s EngageTeens column on [...]

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Posted in Blogs, Emerging Media, Government 2.0, Guerilla / Viral Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online | No Comments »

Agencies need to find a happy middle-ground with their Web sites

Monday, August 3rd, 2009

Are ad agencies going too far with integrating social media into their Web sites? Maybe a happy medium is needed?

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Posted in Emerging Media, Flash / Flex Technologies, Social Media | No Comments »

Adam Carolla’s Podcast

Thursday, April 9th, 2009

As an life-long Angelino, I listen to my fair share or radio – both music and talk formats. While not a regular listener, I would occasionally listen to the syndicated Adam Carolla show, broadcast from LA on the former FM talk radio station KLSX. Growing up in LA, I’ve listened to Adam since his days [...]

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Posted in Digitization of Offline Media, Emerging Media, Online Entertainment | No Comments »

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