Thursday, November 5th, 2009
I have a new post up over at ThinkMulticultural about the land grab for Twitter handles and how one newspaper is making use of it.
Check it out here: http://www.thinkmulticultural.com/2009/11/05/twitter-land-grab/
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Posted in Digital Trends, Emerging Media, Social Media | No Comments »
Thursday, October 15th, 2009
Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.”
The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing.
I just published an article for MediaPost’s EngageTeens column on the approach [...]
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Posted in Blogs, Emerging Media, Government 2.0, Guerilla / Viral Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online | No Comments »
Thursday, April 9th, 2009
As an life-long Angelino, I listen to my fair share or radio – both music and talk formats. While not a regular listener, I would occasionally listen to the syndicated Adam Carolla show, broadcast from LA on the former FM talk radio station KLSX. Growing up in LA, I’ve listened to Adam since his days [...]
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Posted in Digitization of Offline Media, Emerging Media, Online Entertainment | No Comments »