Archive for the ‘Emerging Media’ Category

« Older Entries

Consolidation and evolution within the digital agency world

Thursday, August 25th, 2011

I just read two interesting articles that help paint a picture for a changing future of digital agencies. The first was a report from Forrester projecting interactive marketing spend in 2016, which they estimate will reach $77 billion. While the headline focused on the fact that interactive media will catch-up to television media spend by [...]

Read more

Posted in Digital Trends, Emerging Media, Emerging Technology, Mobile, Online Video, Research, Search Engine Marketing, Small Agencies, Social Media, Social Networking | 2 Comments »

Can Facebook and Nielsen finally make the Web GRP a reality?

Monday, August 8th, 2011

If you haven’t heard, The Nielsen Company and Facebook are teaming up to offer what they tout will be the first effective solution to measuring GRPs online. FastCompany.com has a nice story on the new platform coming out next week called Online Campaign Ratings, or OCR for short. In one sense, OCR sounds like a [...]

Read more

Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Emerging Technology, Metrics, Online Video, Social Media | No Comments »

Cutting media budgets and investing more in owned and earned media

Monday, June 13th, 2011

I recently read a blog post from Forrester Research’s Shar VanBoskirk titled “Marketers Should Cut Ad Budgets To Thrive In The Age Of The Customer” In the article, Shar refers to another recent Forrester report that boldly recommends that companies should reduce their paid ad budgets by 10%, investing those resources in customer engagement – [...]

Read more

Posted in Digital Trends, Emerging Media, Emerging Technology, Social Media | No Comments »

The Facebook effect on greeting cards

Friday, September 10th, 2010

How will Facebook and other social media trends affect the 100+ year old greeting card business?

Read more

Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Emerging Technology, Social Media, Social Networking | No Comments »

Advertising on Twitter

Wednesday, April 14th, 2010

Twitter’s new ad platform creates a lot of opportunities and potential pitfalls.

Read more

Posted in Blogs, Emerging Media, Guerilla / Viral Marketing, micromedia, Social Media | No Comments »

Account Planners and Digital Strategists

Friday, February 26th, 2010

Will Account Planners and Digital Strategist become one? That’s a question I think about all the time…

Read more

Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Social Media, User Experience | 1 Comment »

The Twitter Land Grab

Thursday, November 5th, 2009

I have a new post up over at ThinkMulticultural about the land grab for Twitter handles and how one newspaper is making use of it. Check it out here: http://www.thinkmulticultural.com/2009/11/05/twitter-land-grab/

Read more

Posted in Digital Trends, Emerging Media, Social Media | No Comments »

the transformative power of digital communications

Thursday, October 22nd, 2009

the difference between 20th and 21st century communications

Read more

Posted in Digital Trends, Emerging Media, Social Media | No Comments »

Youth Activism Again Obesity – “Engaging teens when everything is against you”

Thursday, October 15th, 2009

Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.” The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing. I just published an article for MediaPost’s EngageTeens column on [...]

Read more

Posted in Blogs, Emerging Media, Government 2.0, Guerilla / Viral Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online | No Comments »

Agencies need to find a happy middle-ground with their Web sites

Monday, August 3rd, 2009

Are ad agencies going too far with integrating social media into their Web sites? Maybe a happy medium is needed?

Read more

Posted in Emerging Media, Flash / Flex Technologies, Social Media | No Comments »

« Older Entries

Back to Top