Basically, the folks at Buy.com took the scavenger hunt concept and took it to social media, including Facebook and Twitter as points of entry into the promotion.

To take part, you are asked to follow Buy.com’s Twitter feed where they will intermittently post questions. The answers to these questions can be found on different pages on the Internet. Once a participant identifies the answer to the question, they must post their answer on Buy.com’s Facebook wall.

Very clever use of social media. Not only is this a cost-effective way to launch a promotion (that is very organic to online retail), but Buy.com is building it’s social media communities. As of the posting of this blog, they had 11,409 followers on their Twitter account and 5,432 fans on their Facebook group.

Buy.com definitely “gets” social media.

Jose Villa