Archive for the ‘Digitization of Offline Media’ Category

Account Planners and Digital Strategists

Friday, February 26th, 2010

Will Account Planners and Digital Strategist become one? That’s a question I think about all the time…

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Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Social Media, User Experience | 1 Comment »

It’s all about engagement

Thursday, August 20th, 2009

I’ve been preaching for a while that the old, closed brand management model based on awareness, reach and frequency is dead. The shift to all things digital is rapidly changing the advertising business to a new paradigm – based on open brand stewardship, insights, impact and most of all ENGAGEMENT.
This same shift is [...]

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Posted in Digitization of Offline Media, Hispanic, Social Media | No Comments »

Online ad spend dips in the 1st quarter of 2009

Saturday, June 6th, 2009

Did you hear that Internet ad spending was down last quarter 5% from the same period last year, according to the Interactive Advertising Bureau? The dip last quarter also represented a 10% drop from the fourth quarter of last year.
 
The question arises, is this a sign of a trend away from online advertising to other media [...]

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Posted in Blogs, Digitization of Offline Media, Online Banners, Online Video, Performance Media, Search Engine Marketing | No Comments »

Adam Carolla’s Podcast

Thursday, April 9th, 2009

As an life-long Angelino, I listen to my fair share or radio – both music and talk formats. While not a regular listener, I would occasionally listen to the syndicated Adam Carolla show, broadcast from LA on the former FM talk radio station KLSX. Growing up in LA, I’ve listened to Adam since his days [...]

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Posted in Digitization of Offline Media, Emerging Media, Online Entertainment | No Comments »

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