Archive for the ‘Digitization of Offline Media’ Category
Can Facebook and Nielsen finally make the Web GRP a reality?
Monday, August 8th, 2011
If you haven’t heard, The Nielsen Company and Facebook are teaming up to offer what they tout will be the first effective solution to measuring GRPs online. FastCompany.com has a nice story on the new platform coming out next week called Online Campaign Ratings, or OCR for short. In one sense, OCR sounds like a [...]
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The Facebook effect on greeting cards
Friday, September 10th, 2010
How will Facebook and other social media trends affect the 100+ year old greeting card business?
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Account Planners and Digital Strategists
Friday, February 26th, 2010
Will Account Planners and Digital Strategist become one? That’s a question I think about all the time…
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It’s all about engagement
Thursday, August 20th, 2009
I’ve been preaching for a while that the old, closed brand management model based on awareness, reach and frequency is dead. The shift to all things digital is rapidly changing the advertising business to a new paradigm – based on open brand stewardship, insights, impact and most of all ENGAGEMENT. This same shift is taking [...]
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Online ad spend dips in the 1st quarter of 2009
Saturday, June 6th, 2009
Did you hear that Internet ad spending was down last quarter 5% from the same period last year, according to the Interactive Advertising Bureau? The dip last quarter also represented a 10% drop from the fourth quarter of last year. The question arises, is this a sign of a trend away from online advertising to [...]
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Adam Carolla’s Podcast
Thursday, April 9th, 2009
As an life-long Angelino, I listen to my fair share or radio – both music and talk formats. While not a regular listener, I would occasionally listen to the syndicated Adam Carolla show, broadcast from LA on the former FM talk radio station KLSX. Growing up in LA, I’ve listened to Adam since his days [...]
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