Archive for the ‘Digital Trends’ Category

Consolidation and evolution within the digital agency world

Thursday, August 25th, 2011

I just read two interesting articles that help paint a picture for a changing future of digital agencies. The first was a report from Forrester projecting interactive marketing spend in 2016, which they estimate will reach $77 billion. While the headline focused on the fact that interactive media will catch-up to television media spend by [...]

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Posted in Digital Trends, Emerging Media, Emerging Technology, Mobile, Online Video, Research, Search Engine Marketing, Small Agencies, Social Media, Social Networking | 2 Comments »

Can Facebook and Nielsen finally make the Web GRP a reality?

Monday, August 8th, 2011

If you haven’t heard, The Nielsen Company and Facebook are teaming up to offer what they tout will be the first effective solution to measuring GRPs online. FastCompany.com has a nice story on the new platform coming out next week called Online Campaign Ratings, or OCR for short. In one sense, OCR sounds like a [...]

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Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Emerging Technology, Metrics, Online Video, Social Media | No Comments »

Cutting media budgets and investing more in owned and earned media

Monday, June 13th, 2011

I recently read a blog post from Forrester Research’s Shar VanBoskirk titled “Marketers Should Cut Ad Budgets To Thrive In The Age Of The Customer” In the article, Shar refers to another recent Forrester report that boldly recommends that companies should reduce their paid ad budgets by 10%, investing those resources in customer engagement – [...]

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Posted in Digital Trends, Emerging Media, Emerging Technology, Social Media | No Comments »

“Creative Technologists” – a new ad agency discipline?

Wednesday, April 20th, 2011

“Creative Technologists” – a new ad agency discipline?

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Posted in APIs, Digital Trends, Emerging Technology, Social Media | No Comments »

Another reason you shouldn’t hire a Social Media Agency of Record

Tuesday, October 5th, 2010

I completely agree with his assessment and thesis. However, I would go farther and say that social media should be integrated across more business functions than just marketing.

While most companies have understandably first ventured into social media focused on marketing, to think that social media should be “owned” by marketing departments, and their agencies, is simply underestimating and misunderstanding the fundamentals of this technology.

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Posted in Blogs, Digital Trends, Social Media | 1 Comment »

The Facebook effect on greeting cards

Friday, September 10th, 2010

How will Facebook and other social media trends affect the 100+ year old greeting card business?

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Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Emerging Technology, Social Media, Social Networking | No Comments »

Account Planners and Digital Strategists

Friday, February 26th, 2010

Will Account Planners and Digital Strategist become one? That’s a question I think about all the time…

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Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Social Media, User Experience | 1 Comment »

The Twitter Land Grab

Thursday, November 5th, 2009

I have a new post up over at ThinkMulticultural about the land grab for Twitter handles and how one newspaper is making use of it. Check it out here: http://www.thinkmulticultural.com/2009/11/05/twitter-land-grab/

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Posted in Digital Trends, Emerging Media, Social Media | No Comments »

the transformative power of digital communications

Thursday, October 22nd, 2009

the difference between 20th and 21st century communications

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Posted in Digital Trends, Emerging Media, Social Media | No Comments »

The Sensis Take – 8/24 Edition

Monday, August 24th, 2009

SoCo goes all Digital The Sensis Take: We have been arguing that Digital shops will be the lead agencies in the future.  While this exclusively digital media plan is this is certainly the most extreme example so far of ad dollars shifting to digital, it won’t be the last. The keys to managing your Twitter [...]

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Posted in Digital Trends, Metrics, Online Video, Social Media | No Comments »

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