Tuesday, October 5th, 2010
I completely agree with his assessment and thesis. However, I would go farther and say that social media should be integrated across more business functions than just marketing.
While most companies have understandably first ventured into social media focused on marketing, to think that social media should be “owned” by marketing departments, and their agencies, is simply underestimating and misunderstanding the fundamentals of this technology.
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Posted in Blogs, Digital Trends, Social Media | 1 Comment »
Wednesday, February 24th, 2010
It’s been long overdue, but we’re finally here – the new look SensisBureau.com blog has arrived! We hope that our new look and layout will make the site easier to navigate, search, and comment on (and we definitely encourage your comments and feedback!) Stay tuned as we begin rolling out new blog posts on the [...]
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Thursday, October 15th, 2009
Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.” The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing. I just published an article for MediaPost’s EngageTeens column on [...]
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Posted in Blogs, Emerging Media, Government 2.0, Guerilla / Viral Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online | No Comments »
Wednesday, September 16th, 2009
Killer Facebook Fan Pages: 5 Inspiring Case Studies While the ability to make a Facebook page is incredibly simple, knowing how to engage your audience takes a little more savvy. Here’s a list that details how five of the best Facebook fan pages have accomplished that feat. Key Takeaways: In addition to providing a forum [...]
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Posted in Blogs, Metrics, Social Media | No Comments »
Wednesday, November 19th, 2008
The Blogger Choice Awards are here. What blogs have the most impact in your daily life? Well you might want to check out www.BloggersChoiceAwards.com. The site allows you to nominate your favorite blogs by category. Votes for nominated blogs show up in real time and winners in each respective category will be revealed in late [...]
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Wednesday, October 1st, 2008
Well, that might be an overstatement. Blogging is available to anyone and everyone that wants to write about just about anything they want. However, it is a fact that there are only a handful of female bloggers that have found both money and status online. I’m waiting on the female Perez Hilton. However there is [...]
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Posted in Blogs | No Comments »