Archive for the ‘African American’ Category

A finding of note for advertisers is the 73% of Black respondents who say they respond favorably to advertising featuring multiple cultures.  Sixty-eight percent of respondents say they favor companies who benefit the African American community.  Overall, many respondents don’t feel enough content “speaks” to the community as a distinct culture with its own needs [...]

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While getting my feet wet in the world of Afican-American advertising and marketing I am coming across various articles relevant to all targeted and “urban” markets.  I just love the fact that urban means black and latino, but not quite Asian or other targeted markets.   Before going any further, I must admit growing up the ads [...]

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