Archive for August, 2011

Consolidation and evolution within the digital agency world

Aug25

I just read two interesting articles that help paint a picture for a changing future of digital agencies. The first was a report from Forrester projecting interactive marketing spend in 2016, which they estimate will reach $77 billion. While the headline focused on the fact that interactive media will catch-up to television media spend by [...]

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Posted in Digital Trends, Emerging Media, Emerging Technology, Mobile, Online Video, Research, Search Engine Marketing, Small Agencies, Social Media, Social Networking | 2 Comments

Can Facebook and Nielsen finally make the Web GRP a reality?

Aug08

If you haven’t heard, The Nielsen Company and Facebook are teaming up to offer what they tout will be the first effective solution to measuring GRPs online. FastCompany.com has a nice story on the new platform coming out next week called Online Campaign Ratings, or OCR for short. In one sense, OCR sounds like a [...]

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Posted in Digital Trends, Digitization of Offline Media, Emerging Media, Emerging Technology, Metrics, Online Video, Social Media | No Comments