If you’re like a lot of our clients, you’ve probably had the itch to get into the mobile space, probably by launching your own iPhone app.

While an iPhone app is very emotionally appealing to most people, in many cases starting with a mobile Web site makes more sense.

John Arnold of Entrepreneur.com has written a nice piece laying out the pros & cons of mobile apps vs. mobile Web sites.

I would even go a little farther than Arnold is saying that starting with a mobile Web site makes the most sense for most companies. As Arnold states in his article, extending an existing Web site to be mobile-accessible is much easier, less time consuming and expensive than launching an app, particularly if your site is running on a CMS (e.g. Drupal, Joomla, WordPress, etc). That, coupled with the tough decision of which platform to focus on (iPhone, Android, Blackberry, Palm, etc.), points to starting with a mobile Web site.

While there are exceptions to every rule, I feel the “test and learn” approach afforded by going mobile Web site first makes the most sense.

This entry is filed under Accessibility, Content Management System, Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.