Archive for March, 2010

The Republicans, Darian, Me, and SXSW

Tuesday, March 9th, 2010

If you are going to the SXSW Interactive Conference in Austin this week and next, come check out our panel “Digitally Rebranding the Republican Party.”
Our panel will feature:
Todd Van Etten, Republican National Committee
Paris Dennard, Republican National Committee
Darian Rafie, bep Interactive
Danny Allen, Sensis
The session will be on Monday, March 15, at 9:30 AM in the [...]

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Social CRM and @MCHammer

Wednesday, March 3rd, 2010

Last Friday, I spoke on a panel at the Wharton Business Technology Conference on customer relationship management (CRM) and analytics.  Preparing for the panel got me really fired up for social CRM and reminded me how social media is spreading throughout the enterprise.  I’m going to have more posts on social CRM in the coming [...]

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Higher expectations for digital?

Wednesday, March 3rd, 2010

Why do clients demand better and better results from their digital media programs, while continuing to invest significant resources in traditional media that they can’t track ROI off of?

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