Your blog post has me laughing. Titles always frustrate me a little, but lately within the marketing world they (titles) have become even more elusive, in terms of concrete “permanent” definition. Just as the marketing/digital marketing/emarketing world continues to evolve, I’m going to allow my opinion to do the same thing; so with that said, today I believe the merger of the two is not feasible. In fact, I think at some point we’ll even see a splintering, if you will in terms of the title “digital strategist,” since digital encompasses so much. Is it possible within an agency to have a Director of Digital Strategy, with Manager titles of Channel Marketing Manager, eCommerce Web Strategy Manager, Manager of Ad Placement and PPC, etc? Heck Jose, for the first time in my twelve years in the employee search and placement business, due to technology, I feel like I need a crystal ball for developing functions/positions. Still laughing.

Good blog – take care.