Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.”

The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing.

I just published an article for MediaPost’s EngageTeens column on the approach that led to the creation of We’re Fed Up… you can read it here.

Jose Villa

This entry is filed under Blogs, Emerging Media, Government 2.0, Guerilla / Viral Marketing, Social Marketing Online, Social Media, Social Networking, Youth Online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.