Archive for October, 2009
Sensis Halloween Pumpkin Carving Contest
Thursday, October 29th, 2009
Below are the entries for the 1st annual Sensis Halloween Pumpkin Carving Contest. Who do you think won? Click through to find out the answer!
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WhiteHouse.gov goes open source with Drupal CMS
Monday, October 26th, 2009
If you haven’t heard or noticed, the White House Web site – www.whitehouse.gov – has switched from a proprietary back-end Content Management System (CMS) to an open source platform built using Drupal.
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the transformative power of digital communications
Thursday, October 22nd, 2009
the difference between 20th and 21st century communications
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Using Web 2.0 Strategies in Health Care Marketing: Part 2
Tuesday, October 20th, 2009
Using Web 2.0 Strategies in Health Care Marketing
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Youth Activism Again Obesity – “Engaging teens when everything is against you”
Thursday, October 15th, 2009
Sensis recently launched an innovative youth-targeted anti-obesity campaign entitled “We’re Fed Up.”
The campaign, sponsored by L.A. County Department of Public Health, was almost a year in the making, and forced our agency to rethink everything we thought we knew about advertising and cause marketing.
I just published an article for MediaPost’s EngageTeens column on the approach [...]
Using Web 2.0 Strategies in Health Care Marketing: A 3-part blog series
Wednesday, October 14th, 2009
PART 1 – Using Web 2.0 Strategies in Health Care Marketing: The Web 2.0 Opportunity
Static Web sites are no longer enough to build lasting relationships with your customer base. Web 2.0 and the growth of social media have created valuable tools for health care organizations to successfully reach their target audience in meaningful ways that [...]
The Sensis Take: 10/2 Edition
Friday, October 2nd, 2009
How Brands Can Build a Successful App Strategy: 12 Lessons From Benjamin Moore, Bank of America, Kraft and Others
Last week’s Apps for Brands event in New York gathered some top marketers to talk about best practices in developing a mobile app strategy.
The Sensis Take: The marketing of an app is fundamentally the same as the [...]
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