Archive for September, 2009

What does a $9 million Web site look like?

Wednesday, September 30th, 2009

So the much maligned Recovery.gov Web site went live on 9/28 to mostly positive reviews.
The new site provide a lot of information in very engaging formats, including an interactive map and variety of reporting tools on how the Recovery Act money is being spent. It’s also a clean, organized and highly usable Web site. Federal [...]

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Posted in Content Management System, Government 2.0, User Experience | 1 Comment »

Applying engagement to developing good online ads

Friday, September 25th, 2009

It seems like everyone in interactive advertising throws the term “engagement” around quite freely. While most may understand what engagement means (check out my deep dive into the concept on MediaPost), I think there is a big disconnect when it comes to actually making digital ads engaging.
We recently had a long back and forth discussion [...]

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Posted in Online Banners | No Comments »

The Sensis Take 9/16 Edition

Wednesday, September 16th, 2009

Killer Facebook Fan Pages: 5 Inspiring Case Studies
While the ability to make a Facebook page is incredibly simple, knowing how to engage your audience takes a little more savvy.  Here’s a list that details how five of the best Facebook fan pages have accomplished that feat.
Key Takeaways: In addition to providing a forum around which [...]

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Posted in Blogs, Metrics, Social Media | No Comments »

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