Archive for August, 2009

The Sensis Take – 8/24 Edition

Monday, August 24th, 2009

SoCo goes all Digital
The Sensis Take: We have been arguing that Digital shops will be the lead agencies in the future.  While this exclusively digital media plan is this is certainly the most extreme example so far of ad dollars shifting to digital, it won’t be the last.
The keys to managing your Twitter talent
Key findings:

Your [...]

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Posted in Digital Trends, Metrics, Online Video, Social Media | No Comments »

It’s all about engagement

Thursday, August 20th, 2009

I’ve been preaching for a while that the old, closed brand management model based on awareness, reach and frequency is dead. The shift to all things digital is rapidly changing the advertising business to a new paradigm – based on open brand stewardship, insights, impact and most of all ENGAGEMENT.
This same shift is [...]

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Posted in Digitization of Offline Media, Hispanic, Social Media | No Comments »

Sensis named second fastest growing Hispanic-owned business in America!

Thursday, August 6th, 2009

We are very excited to announce that Sensis ranked No. 2 on Hispanic Business magazine’s list of fastest growing Hispanic-owned businesses and earned a spot [...]

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Posted in Awards, Hispanic | No Comments »

Agencies need to find a happy middle-ground with their Web sites

Monday, August 3rd, 2009

Are ad agencies going too far with integrating social media into their Web sites? Maybe a happy medium is needed?

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Posted in Emerging Media, Flash / Flex Technologies, Social Media | No Comments »

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