Marketers are ‘emailing in the dark’, survey says

The Sensis Take: One of the major advantages to making your direct marketing digital is the ability to easily measure your marketing activities.  If you’re measuring the wrong things, that’s a huge opportunity lost.

“Two fifths of marketers don’t know if their email messages are being successfully delivered, and those aware of delivery failures don’t have the right tools to ensure the email finds its inbox, a new study finds.”

Top 50 June Websites: Facebook Rises, Twitter Cracks List

The Sensis Take: If you want to be where your customers are, Facebook and Twitter are two places that you clearly need to be investing in.

White House uses LinkedIn as a health care focus group

The Sensis Take: While linked in may not be the media darling that Twitter and Facebook are, there’s still a vibrant community at work here.  Be sure you put some thought into what community to target if you’re looking for professionals.

Only 8% of Advertisers Say Twitter is Effective Promo Tool

The Sensis Take: Promotion is about communicating something to the public.  If you still think that’s how Twitter is going to add value to your business, you’re missing the big picture.  There’s certainly significant value that you can create through twitter, but the real value of twitter is in listening.  The Twitter search tool is like turning yourself into a fly on the wall of a room with millions of people who might just be talking about you.

Web Analytics for Social Media

The Sensis Take: While the Cult-Classic will never replace the value of the blockbuster for Hollywood, it is important to not underestimate the long term value of a few devoted fans when performing your analysis.

“Social media is different than transaction, and it calls for a different approach to measurement. Today we look at the quality of relationships, experiences, and, yes, transactions, and we look at them over time.”

JK Wedding Entrance Dance

The Sensis Take: This video, which went seriously viral last week, is just plain charming.  We hope you it puts a smile on your face too.

~Blair Goldberg, Associate Digital Strategist

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