So this weekend I drove up to Pismo Beach, CA on the beautiful California central coast to attend a family wedding. On Sunday morning after the festivities, I decided to bail on the crappy hotel restaurant to have breakfast at a little bakery called the Seaside Cafe & Bakery. The place was amazing! Most everything they served was homemade (I definitely recommend the french toast and oatmeal) and their coffee was to die for.

So being the geek that I am, I decided to post the following tweet from my Blackberry:

“Enjoying amazing breakfast and coffee at the Seaside Cafe & Bakery in Pismo Beach, CA”

Approximately 2 hours later, I was followed on Twitter by a vacation rental company called Addie Townhomes in Pismo Beach.

The folks over at Addie Townhomes have not only started using Twitter as an extension of to their outbound marketing (they currently tweet information on upcoming rental deals, special events, and goings on in Pismo Beach), but they are also actively searching Twitter to seek if anyone mentions anything related to their business, in my case, “Pismo Beach.”

Well, I really enjoyed my time in Pismo Beach (and breakfast at Seaside), and I am very likely to go back. I will be following Addie Townhomes on Twitter and will definitely check them out as a potential lodging option.

Needless to say, they converted a potential customer and it didn’t cost them a thing. That’s smart use of social media!

- Jose Villa

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