Archive for July, 2009

Marketers are ‘emailing in the dark’, survey says The Sensis Take: One of the major advantages to making your direct marketing digital is the ability to easily measure your marketing activities.  If you’re measuring the wrong things, that’s a huge opportunity lost. “Two fifths of marketers don’t know if their email messages are being successfully [...]

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I sometimes make it a habit to post nostalgic videos or items of interest on Facebook.  Afterall, it’s a known fact that Facebook increases productivity and turns bad alpha waves into good theta waves.  In any case, I was just about to share an old viral video I used to love that featured a couple [...]

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To celebrate the 40th anniversary of Apollo 11′s historic moon landing, Louis Vuitton has launched a once in a lifetime microsite (www.louisvuittonjourneys.com) that features a gathering of three of the most noteworthy astronauts of all time:  Sally Ride (first female astronaut), Jim Lovell (of Apollo 13 fame) and Buzz Aldrin (anyone who doesn’t know that [...]

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