Did you hear that Internet ad spending was down last quarter 5% from the same period last year, according to the Interactive Advertising Bureau? The dip last quarter also represented a 10% drop from the fourth quarter of last year.

The question arises, is this a sign of a trend away from online advertising to other media or is it just the result of the overall ad spend pie decreasing so much that online was unable to escape it’s effects?

I say the latter.

More than anything, it was the result of one of the most irrational pull-backs in media ad spend in advertising history, more a result of an overwhelming sense of uncertainty and anxiety than a concern about the ROI of digital advertising. 

Check out this LA Times piece discussing the news and my quotes on the news.

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