A finding of note for advertisers is the 73% of Black respondents who say they respond favorably to advertising featuring multiple cultures.  Sixty-eight percent of respondents say they favor companies who benefit the African American community.  Overall, many respondents don’t feel enough content “speaks” to the community as a distinct culture with its own needs and values.

This entry is filed under African American. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.