2008 November |

Blog Babel Bullies Big Media

Monday, November 24th, 2008

Aside from posting an alliterative headline, I wanted to call your attention to some fairly incisive comments from News Corp media mogul Rupert Murdoch himself, regarding the power that user-generated news content now exerts over traditional news media (his own Fox network included). The gist of his comments, given as part of a lecture series [...]

Posted in User Generated Content | No Comments »

Blogger’s Choice ‘09 Awards

Wednesday, November 19th, 2008

The Blogger Choice Awards are here. What blogs have the most impact in your daily life? Well you might want to check out www.BloggersChoiceAwards.com. The site allows you to nominate your favorite blogs by category. Votes for nominated blogs show up in real time and winners in each respective category will be revealed in late [...]

Posted in Blogs | No Comments »

Regulating User Info

Thursday, November 13th, 2008

The vast majority of online users are not aware of how companies are following their every move online. Tracking the sites the user visits and placing the user in specific categorys, allows companies to better target the user. Search engines, ad networks and internet service providers contain mass amount of users’ web browsing data. With [...]

Posted in User Generated Content | No Comments »

OMMA Mobile, LA

Thursday, November 6th, 2008

I recently attended OMMA Mobile here in LA where it was very interesting to hear mobile marketing experts share their experience in the industry as well as case studies. I would say that the conference focused on the challenges as well as the opportunities for mobile marketing, and precisely because there are challenges some keynote [...]

Tags: iPhone, Mobile, mobile marketing, OMMA
Posted in Mobile, Performance Media | No Comments »

Are social networks the new recruitment arenas for potential employees?

Wednesday, November 5th, 2008

Employers are getting more and more creative when it comes to online recruitment for potential employees. Why invest monies on posting ads on Craigslist, Monster, or Career builder when you can simply go online yourself and handpick the candidates?
More recently, we have been surrounded with the new social network spin offs of the “myspace” [...]

Posted in Online Recruiting | No Comments »

Some Stats

Tuesday, November 4th, 2008

A finding of note for advertisers is the 73% of Black respondents who say they respond favorably to advertising featuring multiple cultures. Sixty-eight percent of respondents say they favor companies who benefit the African American community. Overall, many respondents don’t feel enough content “speaks” to the community as a distinct culture with its own needs [...]

Posted in African American | No Comments »