Archive for October, 2008
Quality Score
Tuesday, October 21st, 2008
One of the Great Mysteries of paid search is the infamous Quality Score (or Quality Index for Yahoo). For those deep in the trenches of an elaborate PPC campaign, Quality Score can keep you up all night trying to figure out why you went dropped from a 7 to a 6. Like PageRank, Google’s legendary [...]
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Differences between Asian-American men and women online
Tuesday, October 21st, 2008
Pew Internet & American Life found that Asian-American men engage in online activities at a higher rate than Asia American women. This is linked to the fact that the Asian-American Internet population is 58% male, 42% female, compared to the general Internet population, which is split 50-50 between men and women. Also, they tend to [...]
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CNN & CBS Fall Prey to Wayward Users
Friday, October 3rd, 2008
Yes, folks, it’s happening. The mad rush to capitalize on user generated content by major news networks is starting to bite them in their respective behinds. Earlier this week, AdAge reported people are uploading footage of random sex acts on its user-generated news site, CBSeyemobile.com. Perhaps sophomoric stunts are to be expected from the network [...]
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Accessibility is Good for SEO
Friday, October 3rd, 2008
I’ve been preaching the universal benefits of accessible Web site design for the last few months. I recently came across this interesting blog post showcasing the SEO (search engine optimization, or organic search for those new to online marketing) benefits of accessible Web site design. You can read the article here. Jose Villa
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Online Job Searches appeal to young, educated, adults
Wednesday, October 1st, 2008
Online job posting has proved useful to recruiting young, educated adults throughout the United States. A media research firm, Scarborough Research, has found that Online Job Searchers are 62 percent more likely than the total adult population to be ages 18-24; 23 percent more likely to have a college education. The study also profiled online [...]
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Game on!
Wednesday, October 1st, 2008
Being a video game lover (not a geek) since 2nd grade, I’ve been experiencing the console evolution and witnessed the amazing innovation of technology. I still remember that 15 years ago parents and teachers considered and expressed how bad playing video/online games is. It probably is still bad now if you’re too addicted to it, but not that bad to marketers [...]
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Ghettoizing Black Advertising
Wednesday, October 1st, 2008
While getting my feet wet in the world of Afican-American advertising and marketing I am coming across various articles relevant to all targeted and “urban” markets. I just love the fact that urban means black and latino, but not quite Asian or other targeted markets. Before going any further, I must admit growing up the ads [...]
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Blogging is a Man’s world?
Wednesday, October 1st, 2008
Well, that might be an overstatement. Blogging is available to anyone and everyone that wants to write about just about anything they want. However, it is a fact that there are only a handful of female bloggers that have found both money and status online. I’m waiting on the female Perez Hilton. However there is [...]
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With a bleak economy and recession around the corner this holiday season it’s Behavioral Targeting to the rescue!!
Wednesday, October 1st, 2008
With economic downfall and consumers more stingy than ever this Holiday season retailers are looking for the most cost effective way to target their prospective consumer. The cure, Behavioral Targeting! Allowing retailers to reach out to the most viable consumers by information collected on individual’s web-browsing behavior. With the growing number of holiday shoppers shopping [...]
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Can you tell the difference?
Wednesday, October 1st, 2008
There is a general misconception that TV offers higher quality than the internet. If you own an HDTV, you may be noticing (and enjoying – like me!) the growing number of channels being broadcast in 1080i. As TV quickly moves more and more towards high definition, so too, is the online space. You may not [...]
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- Youth Online (2)
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