Nearly a third of US households have a XBox 360, Sony PS3 or Nintendo Wii. According to BrandWeek 11 percent of gamers say that they seek out a brand after seeing it in a game. So then the Obama camp made a very wise choice by making Obama the first Politician in history to use in-game advertising. Obama is relying on young voter turnout so using the XBox community is a smart place to invest. There has been some speculation that these in-game ads were Photoshop fakes. But Holly Rockwood, Director of Corporate Communications at EA has confirmed that this is an authentic purchased ad spot.

The Ad is placed inside the video game Burnout Paradise, a popular racing title for the XBox 360. The ad for Obama urges early voting and appears on billboards while players race each other online.

Obama inside Burnout Paradise, XBox 360

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