Gamers |

Gamers

October 30th, 2008

Posted by Joanne Huang

I was surprised when I discovered the 50 years of video game console history, the amazing technology has made a huge progress in such a short time.

Nowadays marketers also have made their progress on gaming marketing. Gamers are no longer geeks but responsive and engaged target audiences to the marketers. A lot of marketing reports regarding gaming marketing have indicated the characteristics of different gamers and try to categorize them for segment marketing.

The most common way is to divide gamers into two groups: casual gamers and hardcore gamers. Casual gamers are more willing to play games with simple rules and easiness; Casual games present a pick-up-and-play experience that people from any age group or skill level could enjoy. Hardcore games are those whose leisure time is largely devoted to playing or reading about video games.

To segment the gamers more specifically, we can factor more elements in such as ownership (how many game consoles they have), usage (how many games to buy in a certain time period), and frequency (how often to play games). By doing so, marketer would have a more clear picture of gamer behaviors and customize different marketing strategies.

Since holiday is approaching, I think the casual gamers are ready for shopping, as they prefer games with the theme of family and friends scenarios, and they definitely can’t wait to share the wonderful gaming experiences with others!

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